Japan’s favourite characters

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Today let’s have a ranking from Macromill Research for a change, a look at Japan’s favourite characters.

My favourite is number 10, followed by number 8 then 5, I suppose. Number 3 would be much higher-ranked if it wasn’t for the fact that in Japan it is only the Disneyfied version that does the rounds.

Let’s do this ranking graphically and in reverse order:

Ranking results

Q1: Which are your favourite characters? (Sample size=1,000, multiple answer, top 10 answers)

Rank Percentage
102010 Japan Trip 1 Day 10
Rilakkuma
22.4%
9runner donald duck
Donald Duck
23.8%
8funasy フナッシー
Funasshi
25.0%
7Moomin Café at Canal City, Fukuoka
Moomin
25.5%
6Doraemon
Doraemon
27.3%
5Jason Bourne Japan Premiere: Matt Damon & Kumamon
Kumamon
27.4%
4Snoopy cafe, Yufuin
Snoopy
32.2%
3READ the Pooh
Winnie the Pooh
32.7%
2Cubic Mouth Mickey
Mickey Mouse
35.2%
1Ghibli Museum ジブリ美術館
Totoro
47.0%

Q2: Which are your favourite characters? (Sample size=1,000, multiple answer, top 6 answers)

RankTwenties
N=200
Thirties
N=253
Forties
N=298
Fifties
N=249
1TotoroTotoroTotoroTotoro
2Mickey MouseMickey MouseSnoopyMickey Mouse
3Winnie the PoohDoraemonWinnie the PoohSnoopy
4PikachuWinnie the PoohMickey MouseWinnie the Pooh
5Donald DuckSnoopyDoraemonKumamon
6SnoopyKumamonGundamFunasshi, Moomin

Q3: Which are your favourite characters? (Sample size=1,000, multiple answer, top 6 answers)

RankMale
N=504
Female
N=496
1TotoroTotoro
2DoraemonWinnie the Pooh
3Mickey MouseSnoopy
4GundamMickey Mouse
5KumamonMoomin
6FunasshiMinnie Mouse

Demographics

Between the 29th of December 2016 and the 4th of January 2017 1,000 members of the Macromill monitor group aged between 20 and 59 years old with demographics reflecting the demographics of the population of Japan according to the 2015 census.

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1 Comment »

  1. K said,
    January 23, 2017 @ 05:33

    No Hello Kitty?

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