@nifty recently released a survey looking into coffee.
I most often drink convenience store coffee; it’s cheap and fresh and quite, quite drinkable, and with convenience stores near to the office, I quite often take a cup with me to work.
I’m quite surprised, however, in Q4 to see that Starbucks over-roasted drip coffee gets chosen as the favourite drink from there. I find it often quite undrinkable, but having said that, I was as Starbucks this morning (at last year’s Medicine Nobel winner’s hospital, Kitasato) and I have to admit that today’s blend was quite drinkable.
Here’s an old-school coffee shop that still survives despite Starbucks and friends:
Q1: What kinds of coffee do you often drink? (Sample size=3,331, multiple answer)
Male Female Instant coffee 47% 50% Ground coffee 42% 49% Can coffee 35% 12% Single-serving drip coffee 22% 29% Convenience store fresh coffee 20% 17% Take-out coffee from cafe 14% 25% Plastic-bottled coffee 12% 9% Vending machine coffee 10% 6% Tetra-pack coffee 6% 6% Chilled cup coffee 3% 7% Don’t drink coffee 6% 9% Other 0% 1%
Q2: Which convenience store chain’s coffee do you often drink? (Sample size=3,331, multiple answer)
Rank Percentage 1 Seven-Eleven 32% 2 Lawson 14% 3 Family Mart 13% 4 Circle-K Thanks 4% 5 Mini-Stop 2% 6 Three F 1% 7 SaveOn 0% 8 Seiko Mart 0% 9 Daily Yamazaki 0% 10 Popular 0% — Don’t drink convenience store coffee 59%
The sample was then asked what their favourite chain was; top was Doutor at 28%, with Starbucks close behind at 27%. Surprisingly, Doutor was most popular with the under 30s, whereas it was the over-sixties that most preferred Starbucks, even though my casual observation would suggest that it was the other way round. Third was Komeda at 14% (I’ve still not been), then both Tully’s (Starbucks clone) and Ueshima Coffee (UCC) at 11%. Saint Mark (my favourite) was next at about 8%, Kohikan at about 8% too, then Renoir, Hoshino, Veloce, Excelsior, Pronto, Cafe De Crie, and last was Cafe Veloce (don’t know the difference between this and just “Veloce”!). None in particular, however, outpaced everything else a around 45%.
Q4: What are your favourite Starbucks drinks? (Sample size=3,331, multiple answer)
Rank Male Percentage Female Percentage 1 Drip coffee 21% Drip coffee 21% 2 Latte 8% Latte 17% 3 Cappuchino 8% Caramel Macchiato 11% 4 Cafe Mocha 6% Cappuccino 9% 5 Espresso 6% Cafe Mocha 8% 6 Caramel Macchiato 4% Chai Tea Latte 7% 7 Caramel Frappuccino 2% Caramel Frappuccino 7% 8 Coffee Frappuccino 2% Coffee Frappuccino 5% 9 Soy Latte 2% Soy Latte 2% 10 Matcha Green Frappuccino 1% Matcha Green Frappuccino 5%
Furthermore, 56% had no particular favourite Starbucks item.
Q5: Over the course of a year, which do you drink more of, hot or ice coffee? Count latte, etc, as coffee. (Sample size=3,331)
Ice coffee only 1% Ice coffee more 12% Both about the same 19% Hot coffee more 54% Hot coffee only 14%
Next, people were asked what coffee-related goods they owned. 44% had filters, 39% had a coffee maker, 25% a coffee dripper, then a coffee mill, coffee pot, coffee measuring spoon, coffee thermos, coffee kettle, coffee syphon, espresso machine, coffee pod maker, milk foamer, French press (cafetiere), and finally coffee thermometer. About 35% had no paraphernalia at all.
Q7: What are the demerits of drinking coffee? (Sample size=3,331, multiple answer)
Male Female Makes me pee 23% 30% Stains my teeth 15% 30% Upsets, irritates my stomach 12% 16% Keeps me awake 11% 17% I get addicted to caffeine 6% 9% Gives me bad breath 5% 7% Makes me fat 2% 1% Gives me a sore head, makes me dizzy 1% 2% Gives me anemia 1% 2% Makes me constipated 1% 0% Rots my teeth 1% 1% Irritates my skin 1% 1% Enhances my allergies 1% 0% Gives me bloat 0% 1% Other 1% 2% Nothing in particular 55% 36%
Between the 22nd and 28th of April 2016 3,331 members of the @nifty monitor group completed a private internet-based questionnaire. No further demographic information was provided.