New iPhone 6s: Silver 64GB model most popular

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Are you interested in the iPhone 6s, 6s Plus? graph of japanese statisticsShortly before the launch of Apple’s iPhone 6s, MMD Labo conducted a survey into the iPhone 6s and iPhone 6s Plus.

Demographics

Over the 17th and 18th of September 2015 3,000 mobile phone users aged between 15 and 69 completed a private internet-based questionnaire. No age breakdown was given, but there were 1,000 respondents from each of the three major mobile carriers, docomo, au and SoftBank.

I’m not interested in the iPhone at all; it mollycoddles the user too much for my liking, and I’ve not been a faw of Apple since way back when I had to use one that was too clever for its own good, getting in the way of the workflow I wanted to do, and more recent encounters have been similar exercises in frustration.

Research results

Q1: Are you interested in the iPhone 6s, 6s Plus? (Sample size=3,000)

 YesSomewhatCan’t sayNot reallyNo
All22.4%21.3%15.2%15.1%26.0%
docomo
N=1,000
20.9%20.6%15.1%15.1%28.3%
au
N=1,000
18.8%20.6%17.4%15.2%28.0%
SoftBank
N=1,000
27.6%22.6%13.0%15.0%21.8%

Q2: Do you want to buy iPhone 6s, 6s Plus? (Sample size=3,000)

 Already bookedYesPerhapsCan’t sayPerhaps notNo
All2.9%12.6%16.3%25.5%15.3%27.4%
docomo
N=1,000
2.1%12.1%15.4%26.1%14.8%29.5%
au
N=1,000
2.3%10.2%16.5%26.6%16.0%28.4%
SoftBank
N=1,000
4.3%15.6%17.1%23.8%15.0%24.2%

Q2SQ1: What carrier do you hope to use the iPhone 6s, 6s Plus on? (Sample size=956)

docomo25.1%
au24.0%
SoftBank30.9%
Non-carrier-locked version6.7%
Not decided13.4%

Q2SQ2: What model of iPhone 6s, 6s Plus would you want? (Sample size=956)

6s/Silver/64GB8.6%
6s/Rose Gold/64GB8.4%
6s/Gold/64GB6.2%
6s/Silver/16GB6.0%
6s/Space Grey/64GB5.6%
6s/Rose Gold/16GB5.5%
6s/Silver/128GB5.1%
6s/Gold/128GB4.2%
6s/Rose Gold/128GB4.1%
6s Plus/Rose Gold/128GB3.9%

Although bottom of the list above, if only the 87 people who had already reserved one were asked what they had booked, top would be the 6s Plus/Rose Gold/128GB model.

Q2SQ3: Where did you reserve your iPhone 6s, 6s Plus? (Sample size=87)

Carrier bricks and mortar shop58.6%
Carrier’s online shop25.3%
Electrical superstore11.5%
Electrical superstore’s online shop3.4%
Apple Store online shop1.1%

Q2SQ4: How will you pay for your iPhone 6s, 6s Plus? (Sample size=87)

Up front lump sum46.0%
In installments54.0%
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