Most non-users of electronic cash just don’t feel any need for it

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Today is a rather ordinary survey, a regular look by NTT Com Research (ex-goo Research) into electronic cash, their fourth regular survey into this topic.

Demographics

Between the 11th and 17th of March 2015 1,065 members of the NTT Com Research monito group completed a private, internet-based questionnaire. 53.6% of the sample were male, 2.2% in their teens, 27.3% in their twenties, 21.8% in their thirties, 16.9% in their forties, and 31.8% aged fifty or older.

I have a bit of confusion over the numbers here; there is a clear statement that from the 1,065 in the sampe, 336 were non-users of electronic cash, a figure backed up by the sample size for Q2. However, this means 31.5% were non-users (this percentage is also mentioned in the text), but in Q1 it is 28.0% from the full sample that say they are currently non-users.

Instead of a graph, here is Hello Kitty dressed up as the duck-billed platypus mascot for Osaka area JR railway IC card.

Hello Kitty x ICOCA Mascot

Research results

Q1: Do you currently use electronic cash? (Sample size=1,065, multiple answer)

Currently on smartphone, feature phone20.7%
Used to use on smartphone, feature phone4.6%
Currently on computer14.3%
Used to use on computer2.5%
Currently on IC, magnetic card55.5%
Used to use on IC, magnetic card3.5%
Not currently using any28.0%

Q2: Why don’t you use electronic cash? (Sample size=336, multiple answer)

Don’t feel the need for it72.9%
Worried about security21.7%
Difficult to know, manage how much money I use18.5%
No places, services nearby that use it9.2%
Want to use, but don’t know how to9.5%
Other3.3%
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