Japan’s largest recipe sharing site, CookPad, recently conducted a survey into Easter.
Between the 17th and 20th of February 2015 2,599 people subscribed to the CookPad email newsletter completed a private internet-based questionnaire. 89% of the sample were female, 11% male, 2% were in their teens, 13% in their twenties, 31% in their thirties, 33% in their forties, and 21% aged fifty or older.
I’m quite suprised, indeed I find it difficult to believe that according to Q1SQ1 almost one in four know that Easter is the first Sunday after the first full moon after the Spring Equinox; I doubt if you’d get that high a figure even in a Christian country!
Suprisingly, chocolate Easter eggs are not a thing here, but around my local station, a cake shop is selling cute bunny and chick-themed petit fours, and an ice cream shop similarly-themed ice cream novelties.
Read more on: cookpad
Q1: Do you know “Easter”? (Sample size=2,599)
Q1SQ1: Which of the following do you know regarding Easter? (Sample size=2,000, multiple answer)
|Eggs are a symbol of ressurection||63%|
|Recently, even in Japan, Easter events are being held at theme parks, etc||42%|
|Easter is the first Sunday after the first full moon after the Spring Equinox, an event to celebrate the ressurection of Christ||31%|
|Rabbits are a symbol of fertility||24%|
|In 2015 Easter is the 5th of April||8%|
|Nothing in particular, just the name||22%|
Q1SQ2: Last year, what did you do regarding Easter? (Sample size=2,000, multiple answer)
|Went to an event at a theme park, etc||10%|
|Made an Easter Egg||8%|
|Bought Easter goods||7%|
|Ate an Easter dish||7%|
|Didn’t do anything||75%|
Q1SQ3: This year, do you want to do something related to Easter? (Sample size=2,000)
Q1SQ4: This year, what do you what to do related to Easter? (Sample size=1,139, multiple answer)
|Want to do something, but don’t know what to do||46%|
|Eat an Easter dish||30%|
|Make an Easter Egg||26%|
|Go to an event at a theme park, etc||17%|
|Buy Easter goods||14%|
Q1SQ5: This year, why do you want to do something related to Easter? (Sample size=1,139, multiple answer)
|Want to enjoy a home party with family, friends||38%|
|Easter goods, motifs are cute, elegant||37%|
|Want to pass on seasonal events to my children||35%|
|Got interested in it after seeing something about it at a theme park, on television, etc||22%|
|Want to adopt overseas culture||20%|
|Want to share photos, messages with people through SNS, etc||9%|