YouTube Movies best-known video distribution service

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The ex-goo Research, now known as NTTCom Research, recently conducted a survey into video distribution services

Demographics

Between the 22nd and 24th of January 2015 1,018 members of the NTTCom Research monitor panel completed a private internet-based questionnaire. 53.6% of the sample were male, 13.7% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.5% in their forties, 14.7% in their fifties, and 17.5% aged sixty or older.

I think that the survey is a bit flawed as the survey seems specifically about legal distribution of commercial contents, such as with YouTube Movies, but I wonder how many people just assumed the survey was about YouTube itself; however perhaps there was more background explained to the survey respondents?

A couple of months ago I signed up for a free trial of J:COM On-Demand, but I just didn’t have any time to watch anything, so I just cancelled last night.

Research results

Of the original sample, 786 (77.2%) knew at least one video distribution service (including video sharing service). They were asked the following.

Q1: Which of the following video distribution services (including video sharing services) do you know of? (Sample size=786, multiple answer)

YouTube Movies72.1%
hulu62.8%
Nico-nico Douga Channel62.0%
Hikari TV54.3%
NHK On-Demand50.9%
GYAO! Store44.1%
dVideo40.2%
TSUTAYA TV33.2%
Sky Perfect! On-Demand31.6%
acTVila28.8%
J:COM On-Demand28.6%
U-NEXT24.6%
iTunes Store20.7%
Bandai Channel20.4%
WOWOW Members On-Demand17.4%
UULA12.3%
Video Pass12.1%
Video Unlimited3.4%
Don’t know the service name, etc1.8%

Q1SQ1: Which of the following video distribution services (including video sharing services) have you used? (Sample size=457, multiple answer)

YouTube Movies51.6%
Nico-nico Douga Channel39.8%
hulu18.2%
GYAO! Store17.9%
Hikari TV13.8%
dVideo9.2%
iTunes Store9.0%
U-NEXT8.5%
NHK On-Demand8.3%
WOWOW Members On-Demand7.4%
Bandai Channel5.5%
acTVila5.5%
Sky Perfect! On-Demand5.0%
J:COM On-Demand3.9%
TSUTAYA TV3.5%
Video Pass2.4%
UULA1.3%
Video Unlimited0.7%
Don’t know the service name, etc3.9%

Q1SQ2: Which of the following video distribution services (including video sharing services) do you use the most? (Sample size=457)

YouTube Movies30.0%
Nico-nico Douga Channel14.2%
GYAO! Store5.3%
WOWOW Members On-Demand4.4%
Hikari TV3.9%
hulu3.7%
dVideo2.2%
iTunes Store1.8%
U-NEXT1.3%
NHK On-Demand1.3%
J:COM On-Demand0.7%
acTVila0.7%
Sky Perfect! On-Demand0.4%
TSUTAYA TV0.2%
Video Pass0.2%
Don’t know the service name, etc1.3%
Currently not using any service28.4%

Q1SQ3: On which of the following devices have you viewed video? (Sample size=457, multiple answer)

Smartphone48.6%
PC35.2%
Television28.7%
Tablet27.4%
Other0.9%
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