I’m back, hopefully getting back into a regular multiple-posts-per-week schedule, with this look at taxi hailing apps.
Between the 28th of March and the 2nd of April 2014 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.5% in their thirties, 17.2% in their forties, 14.9% in their fifties, and 17.1% aged sixty or older.
Most of Japan’s taxi apps are official ones from taxi companies; a service like Uber does not exist in Japan, and I don’t think it would work here. As I understand it, taxi companies in America often do not come when called, so Uber, even though it apparently more expensive than a regular taxi, fills a niche. In Japan, there are if anything too many taxis, so failing to appear is never a problem.
Q1: Do you have a smartphone? (Sample size=1,071)
Yes (to SQ1) 54.2% No 45.8%
Q1SQ1: Do you know about taxi hailing apps? (Sample size=580)
Yes (to SQ2) 22.6% No 77.4%
Q1SQ2: Have you ever used a taxi hailing app? (Sample size=131)
Yes 18.3% No 81.7%
Putting the three together we get (by putting those who know about such apps but don’t have a smartphone in the “Don’t have a smartphone” category):
Q1+SQs: Have you used a smartphone taxi hailing apps? (Sample size=1,071)
Yes 2.2% No, but know about them 10.0% No, don’t know about them 41.9% Don’t have a smartphone 45.8%