世論 What Japan Thinks

Since today is Valentine’s Day, let’s have a look at a survey from goo Ranking into what gifts received along with a Valentine’s declaration of love men would find rather weighty.

Demographics

The survey was conducted from the 21st to the 23rd of November 2013, and 1,054 people completed a private web-based questionnaire. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. The survey was for men only.

Since Valentine’s Day in Japan is only for women to give presents to men, this question was only answered by men.

For number 6, I’m not aware of a similar Japanese tradition, but I thought the banns was the closest I could come to the intent of the Japanese phrase.

Ranking result

Q: What gifts received along with a Valentine’s declaration of love would you find rather weighty? (Sample size=men from 1,054)

Rank		Score
1	A filled-in and waiting to be signed marriage certificate	100
2	Even though we aren’t a couple, paired items	98.1
3	A self-composed poem	91.1
4	An expensive brand bag	89.2
5	A self-made CD	85.4
6	A posting of the banns	84.1
7	A key for her house	82.2
8	A smartphone for use with her alone	81.5
9	An intensive love letter	75.8
10	A hand-knitted item with my initials	71.3
11=	Pair rings	69.4
11=	A compatibility astrological report	69.4
13	Underwear type I dislike	59.9
14	An ekoko doll, other lucky charm	59.2
15=	A home-made mix tape of love songs	54.1
15=	An anthology of love poems, romantic novel	54.1
15=	A photo book filled with photos of the two of us	54.1
18	Pair tickets for an artist I don’t like	52.2
19	A likeness of me	49.0
20	Travel tickets	44.6
21	A photo book of a pop star I like	42.7
22	Cologne I don’t like	40.8
23	A misanga lucky charm bracelet	35.7
24	Her email address, telephone number	18.5
25	Professional-quality hand-made chocolates	13.4