世論 What Japan Thinks

japan.internet.com recently published the highlights of a survey by Macromill into 2014′s new adults, where they chose to focus on SNS and friends.

Demographics

On the 5th of December 2013 Macromill interviewed 500 members of their monitor panel who would be coming of age (20 years old) in 2014 through a private internet-based questionnaire. The sex split is not noted, but Macromill usually have a 50:50 ratio.

Note that in Q3 and the pie chart above, the Japanese word for “friend” used is a word that usually refers to real-life friends. Facebook friends use a different word, so the number reported was not just a simple totting up of one’s followers.

Research results

Q1: Which of the following digital devices do you own? (Sample size=500, multiple answer)

	Percentage	Last year
Notebook computer	77.0%	80.8%
Android smartphone	45.6%	37.6%
iPhone smartphone	33.8%	25.0%
Desktop computer	24.4%	30.4%
Feature phone	23.0%	42.0%
Tablet computer	10.8%	8.0%

Q2: Which of the following SNS do you currently use? (Sample size=500, multiple answer)

	Percentage	Last year
LINE	81.6%	54.6%
Twitter	67.0%	57.4%
Facebook	48.8%	48.8%
mixi	18.0%	35.4%
Google+	11.2%	10.2%
Mobage SNS features	7.0%	11.8%
GREE SNS features	6.6%	9.8%
Ameba Pigg	6.0%	8.6%
Other SNS	2.6%	3.8%
Don’t use any SNS	8.8%	17.4%

Q3: How many friends do you have? (Sample size=500)

One to four	8.6%
Five to nine	20.6%
Ten to nineteen	23.6%
Twenty to twenty-nine	9.0%
Thirty to forty-nine	11.0%
Fifty to ninety-nine	8.6%
One hundred to one hundred and ninety-nine	8.8%
Two hundred or more	2.2%
None at all	7.4%

In further questions, 38.4% of those with friends said that they meet many of these friends in real-life, but on the other hand 28.5% said that they just follow many of these friends’ Twitter, Facebook, etc posts. Finally, about 13% very much agreed that they don’t initiate communicate with many of these friends, they usually wait for their friends to make a move.