Projection mapping in Japan

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Have you ever seen a Projection Mapping? graph of japanese statisticsRecently there seems to have been quite a lot of projection mapping going on, so this survey from goo Research decided to have a look at this very subject of projection mapping.

Demographics

Between the 13th and 18th of December 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 13.5% in their teens, 15.9% in their twenties, 21.7% in their thirties, 17.1% in their forties, 14.6% in their fifties, and 17.2% aged sixty or older.

Here’s one I’d love to have seen, taking place last year just 10 kilometres or so away from me:

I’m not sure how accurate the results of Q1SQ1 are; although the Japanese text used a generic “see” verb rather “watch”, I wonder if many people assumed that the question was directed towards watching live, as the percentages seem a bit off to me. On the other hand, as there does not seem to have been an explanation of the term Projection Mapping, I also wonder if more people saw news reports on projection mapping but didn’t realise what it was?

Research results

Q1: Do you know what Projection Mapping is? (Sample size=1,085)

Yes (to SQs)36.3%
No63.7%

Q1SQ1: Have you ever seen a Projection Mapping? (Sample size=394)

Yes37.3%
No62.7%

When asked where people had seen them, 71.4% of the 147 people said on television news, advertisement, etc, 40.8% had attended an event in person, and 23.8% watched a video on YouTube or other online sources.

Furthermore, of the 394 people aware of projection mapping, 14 people were also aware of the availability of a smartphone app that allowed people to create their own, and three of these 14 had actually used it, and are the 0.8% in the next table.

Q1SQ2: Would you like to try making a Projection Mapping? (Sample size=394)

Already have0.8%
Really want to8.6%
Want to a little38.3%
Can’t say18.8%
Don’t want to33.5%
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