Recently there seems to have been quite a lot of projection mapping going on, so this survey from goo Research decided to have a look at this very subject of projection mapping.
Between the 13th and 18th of December 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 13.5% in their teens, 15.9% in their twenties, 21.7% in their thirties, 17.1% in their forties, 14.6% in their fifties, and 17.2% aged sixty or older.
Here’s one I’d love to have seen, taking place last year just 10 kilometres or so away from me:
I’m not sure how accurate the results of Q1SQ1 are; although the Japanese text used a generic “see” verb rather “watch”, I wonder if many people assumed that the question was directed towards watching live, as the percentages seem a bit off to me. On the other hand, as there does not seem to have been an explanation of the term Projection Mapping, I also wonder if more people saw news reports on projection mapping but didn’t realise what it was?
Q1: Do you know what Projection Mapping is? (Sample size=1,085)
Yes (to SQs) 36.3% No 63.7%
Q1SQ1: Have you ever seen a Projection Mapping? (Sample size=394)
Yes 37.3% No 62.7%
When asked where people had seen them, 71.4% of the 147 people said on television news, advertisement, etc, 40.8% had attended an event in person, and 23.8% watched a video on YouTube or other online sources.
Furthermore, of the 394 people aware of projection mapping, 14 people were also aware of the availability of a smartphone app that allowed people to create their own, and three of these 14 had actually used it, and are the 0.8% in the next table.
Q1SQ2: Would you like to try making a Projection Mapping? (Sample size=394)
Already have 0.8% Really want to 8.6% Want to a little 38.3% Can’t say 18.8% Don’t want to 33.5%