世論 What Japan Thinks

Just before the New Year Mobile Marketing Data Laboratory published a survey of the actual use of smartphone apps in 2013, with this report focusing on the questions regarding game app usage; other questions were regarding social network apps and what genres of apps people stopped using. I hope they later release that data also.

Demographics

Between the 18th and 21st of December 2013 560 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the sample were 20 years old or more, and all had smartphones.

I reckon my most-used genre is games, and Candy Crush Saga in particular. SNS, Google+ specifically, comes a close second, however.

All the game links below lead to the Android version, if there is one. Only two titles appear to be iPhone only.

Research results

Q1: What genre of smartphone app did you use the most in 2013? (Sample size=560)

Free voice calls, chat	30.5%
SNS	14.5%
Game	9.5%
Weather	6.8%
Navigation	3.8%
Movie	3.6%
News	3.4%
Lifestyle	3.4%
Finance	2.7%
Work efficiency	1.8%
Photos, video camera	1.4%
Travel	1.4%
Electronic book, magazine	1.3%
Sports	0.7%
Dictionary	0.7%
Education	0.4%
Catalogue	0.2%
Health, fitness	0.2%
Business	0.2%
Medical	0.2%
Utility	0.2%
Entertainment	0.0%
Music	0.0%
Other	2.1%
None in particular	11.3%

Q2: Did you play any smartphone games in 2013? (Sample size=560)

Yes (to SQs)	52.5%
No	47.5%

Q2SQ2: What genre of smartphone game did you play the most in 2013? (Sample size=281)

Puzzle	48.0%
Virtual pet, virtual garden	7.1%
Simulation	6.4%
Action	5.3%
RPG	4.6%
Sports	3.9%
Quiz	3.9%
Adventure	3.2%
Trading card	3.2%
Education	2.1%
Table-top	1.8%
Shooting	1.8%
Escape	1.4%
Board	0.7%
Racing	0.7%
Trivia	0.7%
Coin (slot machine, etc)	0.4%
Defence	0.4%
Other	4.3%

Q2SQ2: Did you play any smartphone puzzle games in 2013? (Sample size=281)

Yes (to SQ3)	77.9%
No (to SQ4)	22.1%

Q2SQ3: Which smartphone puzzle game did you play the most in 2013? (Sample size=219)

Puzzle and Dragons	30.1%
LINE Pokopang	16.9%
LINE POP	11.9%
Candy Crush Saga	5.5%
LINE Bubble!	5.0%
Puyo-Puyo Quest	4.6%
Keri Hime Sweets	3.2%
Tetris Monster	1.8%
Escape Game DOOORS 3	0.9%
Romance of the Three Kingdoms Puzzle Great Battle	0.9%
Other	19.2%

Q2SQ4: Did you play any smartphone adventure games in 2013? (Sample size=281)

Yes (to SQ5)	31.0%
No (to SQ6)	69.0%

Q2SQ5: Which smartphone adventure game did you play the most in 2013? (Sample size=87)

Quiz RPG Mahoutsukai To Kuroneko No Wiz (Magic user and Black Cat Wiz)	33.3%
LINE WIND Runner	25.3%
Love Story! School Idol Festival	8.0%
Brave Frontier	8.0%
Monhan Daishuryou Quest	4.6%
Tokimeki Restaurant	4.6%
Legion War	3.4%
Treasure Detective Carrie	3.4%
Military RPG Blue Romance of the Three Kingdoms	1.1%
Thousand Memories	1.1%
Other	6.9%

Q2SQ6: Did you play any smartphone non-puzzle and adventure games in 2013? (Sample size=281)

Yes (to SQ7)	34.9%
No	65.1%

Q2SQ7: Which smartphone non-puzzle and adventure game did you play the most in 2013? (Sample size=98)

Dragon Quest VIII	19.4%
Rage of Bahamut	14.2%
Chain Chronicles	10.2%
Monster Strike	7.1%
Clash of Clans	5.1%
LINE Fish Island	5.1%
Sangokushi Rumble	4.1%
Gentou Senki (Mysterious Tower Military History) Griffon	3.1%
Gundam Conquest	2.0%
Legend of Monsters	2.0%
Other	24.5%