Puzzles by far Japan’s most popular smartphone game genre

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What smartphone game genre did you play the most in 2013? graph of japanese statisticsJust before the New Year Mobile Marketing Data Laboratory published a survey of the actual use of smartphone apps in 2013, with this report focusing on the questions regarding game app usage; other questions were regarding social network apps and what genres of apps people stopped using. I hope they later release that data also.

Demographics

Between the 18th and 21st of December 2013 560 members of the MMD Labo monitor group completed a private internet-based questionnaire. All the sample were 20 years old or more, and all had smartphones.

I reckon my most-used genre is games, and Candy Crush Saga in particular. SNS, Google+ specifically, comes a close second, however.

All the game links below lead to the Android version, if there is one. Only two titles appear to be iPhone only.

Research results

Q1: What genre of smartphone app did you use the most in 2013? (Sample size=560)

Free voice calls, chat30.5%
SNS14.5%
Game9.5%
Weather6.8%
Navigation3.8%
Movie3.6%
News3.4%
Lifestyle3.4%
Finance2.7%
Work efficiency1.8%
Photos, video camera1.4%
Travel1.4%
Electronic book, magazine1.3%
Sports0.7%
Dictionary0.7%
Education0.4%
Catalogue0.2%
Health, fitness0.2%
Business0.2%
Medical0.2%
Utility0.2%
Entertainment0.0%
Music0.0%
Other2.1%
None in particular11.3%

Q2: Did you play any smartphone games in 2013? (Sample size=560)

Yes (to SQs)52.5%
No47.5%

Q2SQ2: What genre of smartphone game did you play the most in 2013? (Sample size=281)

Puzzle48.0%
Virtual pet, virtual garden7.1%
Simulation6.4%
Action5.3%
RPG4.6%
Sports3.9%
Quiz3.9%
Adventure3.2%
Trading card3.2%
Education2.1%
Table-top1.8%
Shooting1.8%
Escape1.4%
Board0.7%
Racing0.7%
Trivia0.7%
Coin (slot machine, etc)0.4%
Defence0.4%
Other4.3%

Q2SQ2: Did you play any smartphone puzzle games in 2013? (Sample size=281)

Yes (to SQ3)77.9%
No (to SQ4)22.1%

Q2SQ3: Which smartphone puzzle game did you play the most in 2013? (Sample size=219)

Puzzle and Dragons30.1%
LINE Pokopang16.9%
LINE POP11.9%
Candy Crush Saga5.5%
LINE Bubble!5.0%
Puyo-Puyo Quest4.6%
Keri Hime Sweets3.2%
Tetris Monster1.8%
Escape Game DOOORS 30.9%
Romance of the Three Kingdoms Puzzle Great Battle0.9%
Other19.2%

Q2SQ4: Did you play any smartphone adventure games in 2013? (Sample size=281)

Yes (to SQ5)31.0%
No (to SQ6)69.0%

Q2SQ5: Which smartphone adventure game did you play the most in 2013? (Sample size=87)

Quiz RPG Mahoutsukai To Kuroneko No Wiz (Magic user and Black Cat Wiz)33.3%
LINE WIND Runner25.3%
Love Story! School Idol Festival8.0%
Brave Frontier8.0%
Monhan Daishuryou Quest4.6%
Tokimeki Restaurant4.6%
Legion War3.4%
Treasure Detective Carrie3.4%
Military RPG Blue Romance of the Three Kingdoms1.1%
Thousand Memories1.1%
Other6.9%

Q2SQ6: Did you play any smartphone non-puzzle and adventure games in 2013? (Sample size=281)

Yes (to SQ7)34.9%
No65.1%

Q2SQ7: Which smartphone non-puzzle and adventure game did you play the most in 2013? (Sample size=98)

Dragon Quest VIII19.4%
Rage of Bahamut14.2%
Chain Chronicles10.2%
Monster Strike7.1%
Clash of Clans5.1%
LINE Fish Island5.1%
Sangokushi Rumble4.1%
Gentou Senki (Mysterious Tower Military History) Griffon3.1%
Gundam Conquest2.0%
Legend of Monsters2.0%
Other24.5%
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