世論 What Japan Thinks

An interesting survey today from goo Ranking, looking at what kinds of Facebook posts your friends want to Like and don’t want to Like.

Demographics

The survey was conducted during the 31st of October and the 1st of November 2013, and 1,060 people completed a private web-based questionnaire. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. The percentage of Facebook users was not reported, although the current penetration of it is around 25% in Japan. Whether or not non-members answered by imagining what they might like to see and not see, or if they were excluded from the sample was also not reported.

I made a Q2 Number 1:

In Q1, I’d have thought cat videos would have been higher, as that’s about all I +1 on Google+! However, I suppose a silly cat photo could be classed as an example of number 1?

I’m not sure what the photo of one’s feet means in Q2. Is this some strange Facebook fad?

Ranking results

Q1: What kinds of posts by your friends make you want to push the Like button? (Sample size=1,060)

Rank		Score
1	“I saw this amusing thing today” post	100
2	“This ticket won a lottery prize!” and other winning-related posts	51.5
3	Photo of the sights at a holiday destination	50.7
4	Announcement of a baby birth	49.6
5	Announcement of achieving some goal	49.3
6	Announcement of marriage	49.0
7	Post expressing gratitude to a spouse, friend, etc	46.0
8	Warm, empathetic post	45.1
9	A rare and interesting photo that I might like to forward	44.6
10	Photo of tasty-looking food	43.5
11	Announcement about buying something	40.4
12	A record of children growing up	39.6
13	Local information that local people will understand	37.3
14	Announcement of winning, being well-placed at a sports event	37.0
15	Announcement of trying hard at work	35.9
16	Photo of something handmade, such as a meal, ornament, children’s clothes	34.5
17	Birthday greeting from a friend	33.7
18	Boasting about their pet	33.4
19	An emotional anecdote	32.9
20	Post about seasonal sights	32.6
21	Announcement of birthday	32.0
22	Announcement of a clumsy mistake	30.9
23	Post about a work-related ambition, resolution	29.8
24=	Announcement of leaving for a holiday	27.0
24=	Photo of a home cooking disaster	27.0
26	Announcement of filial duty	21.4
27	Announcement of a do-or-die situation	18.4
28	Post about interesting web site	17.8
29	Photo of a hidden gem of a restaurant near work	15.6
30	News about changing jobs	15.3
31	Photo of a beer after a hard day in the office	15.0
32	Post praising their partner	13.6
33	A drawing they did themselves of their favourite actor, character	12.0
34	Polaroid of them with a pop idol, band member	11.1
35	Photo of today’s outfit	8.9
36	Real-time news information	8.4
37	Sharing a well-composed photo from a photo sharing site	7.5
38	Change in their profile photo	7.2
39	Words of wisdom from a famous person	5.8
40	Sharing a company press release	5.3

Q2: What kinds of posts by your friends do not make you want to push the Like button? (Sample size=1,060)

Rank		Score
1	Poem, blank verse I cannot really understand	100
2	Boasting about a date with their partner	73.2
3	Sad news	70.3
4	“Good morning!”	63.4
5	Post praising their partner	51.3
6	Post showing off their celebrity status	49.0
7=	Ardent life lesson post	45.8
7=	Auto-repost of a Tweet that I don’t know how to respond to	45.8
9	Photo of him hanging with his harem, her with her male harem	44.8
10	Repost of a friend’s photo	40.5
11	Photo of their feet	35.9
12	Criticism of a news topic	35.6
13	“I’ve had my hair done” and similar posts	34.3
14	Photo of a drinking party I didn’t attend	30.7
15	Photo of their pet	21.6