世論 What Japan Thinks

Mobile Marketing Data Laboratory recently conducted another survey that proved interesting despite the rather plain title of The use of smartphone camera apps.

Demographics

Between the 14th and 16th of November 2013 558 members of the MMD Labo monitor group completed a private internet-based questionniare. The respondents were aged 18 or older, and all were smartphone users, but further statistics were not presented.

The reason I mentioned the silent camera apps being worrying in the headline is that although I’m sure it is only intended for not scaring pets or babies, hardly a week in Japan seems to go by without a public servant being arrested for upskirt photos, so a silent camera is one way to get around the mandatory shutter noise that all phones in Japan must make.

Research results

Q1: How often do you take photos with your smartphone? (Sample size=558)

Often (to SQ1)	28.7%
Sometimes (to SQ1)	47.8%
Rarely (to SQ1)	20.4%
Never	3.0%

Q1SQ1: Have you downloaded any camera apps? (Sample size=541)

Yes, free ones only (to SQ2 onwards)	49.5%
Yes, paid ones only (to SQ2 onwards)	2.0%
Yes, both free and paid (to SQ2 onwards)	8.9%
No (to SQ3)	39.5%

Q1SQ2: Which camera apps do you often use? (Sample size=327, multiple answer)

LINE camera	38.8%
Instagram	20.5%
Muon (silent) camera	20.5%
Facebook camera	11.6%
Adobe Photoshop Express	10.4%
Manga camera	9.8%
PicCollage	6.1%
Gosei Shashin (Photo Mix)	6.1%
DECOPIC	5.8%
Chobioto 超微音 (really quiet) camera	5.5%
Papelook	4.0%
ProCamera 7	4.0%
BeautyPlus	3.1%
Pico Sweet	2.8%
Petapic	2.4%
Haikei Toumeika 背景透明化 (Transparent scenery)	1.8%
Other	17.7%

Q1SQ3: Do you share your photos to the following services? (Sample size=541)

	Yes, currently	Yes, previously	No	Not registered with service
LINE	48.8%	5.5%	15.0%	30.7%
Facebook	41.4%	8.3%	14.0%	36.2%
Twitter	34.0%	10.5%	18.9%	36.6%
Blog	15.2%	12.4%	11.5%	61.0%
mixi	13.3%	18.1%	15.0%	53.6%
Instagram	9.4%	4.8%	14.2%	71.5%
flickr	3.9%	3.7%	13.3%	79.1%
Foursquare	3.0%	2.4%	14.6%	80.0%
Tubmlr	3.0%	3.7%	14.2%	79.1%
Pinterest	2.8%	4.1%	12.9%	80.2%

Q1SQ4: Do you post-process your photographs? (Sample size=541)

Yes, always (to SQ5)	5.0%
Yes, sometimes (to SQ5)	33.8%
Not really (to SQ5)	18.5%
No, never	42.7%

Q1SQ5: How do you post-process your photographs? (Sample size=310, multiple answer)

Adjust the size	74.2%
Apply colour filter	43.5%
Add frame	36.1%
Add bitmap stamp	28.7%
Add text	12.9%
Use skin-enhancement tool	12.3%
Other	6.5%

Other actions included adding a mosaic and cropping