I suppose the key findings of this survey may be suspected of being biased since it is appearing on the coupon site BJam (parent company Fazer), but nonetheless this survey into internet shopping coupon usage revealed a few interesting nuggets of information.
Between the 26th and 28th of October 2013 1,107 members of the Fastask monitor group completed a private internet-based questionnaire. All the respondents had done internet shopping, 59.6% of them were male, 13.1% in their teens, 17.0% in their twenties, 18.0% in their thirties, 18.0% in their forties, 17.0% in their fifties and 17.0% aged sixty or over.
I use coupons when shopping online, if available, but most of my shopping is merely for domain names. I don’t know exactly what my wife, a perhaps more typical shopper, uses though, although I think she regularly uses money-off coupons.
Q1: Have you ever used a discount coupon when doing online shopping? (Sample size=1,107)
Yes (to SQs) 64.7% No 30.4% Don’t know, can’t remember 4.9%
Q1SQ1: What kind of discount coupons have you used? (Sample size=716, multiple answer)
Discount from total price coupon 80.8% Free delivery coupon 52.8% Discount for specific items coupon 36.2% Free gift coupon 18.4% Other 0.8% Don’t know, can’t remember 3.2%
Q1SQ2: What genres of items, services did you buy, reserve, etc using discount coupons? (Sample size=716, multiple answer)
Books, magazines, CDs, DVDs, game software 41.3% Food, drink 35.1% Clothes, underwear 30.8% Computers, parts, peripherals 29.7% Home electrical items 22.6% Everyday items 21.0% Cosmetics 15.8% Diet goods, supplements, health goods 13.6% Travel reservations, airline tickets 12.6% Furniture, interior items 11.0% Sports, outdoor items 9.8% Contact lenses, spectacles 5.8% Event, movie tickets 5.1% Baby goods 2.7% Other 8.7% Don’t know, can’t remember 4.4%