世論 What Japan Thinks

I suppose the key findings of this survey may be suspected of being biased since it is appearing on the coupon site BJam (parent company Fazer), but nonetheless this survey into internet shopping coupon usage revealed a few interesting nuggets of information.

Demographics

Between the 26th and 28th of October 2013 1,107 members of the Fastask monitor group completed a private internet-based questionnaire. All the respondents had done internet shopping, 59.6% of them were male, 13.1% in their teens, 17.0% in their twenties, 18.0% in their thirties, 18.0% in their forties, 17.0% in their fifties and 17.0% aged sixty or over.

I use coupons when shopping online, if available, but most of my shopping is merely for domain names. I don’t know exactly what my wife, a perhaps more typical shopper, uses though, although I think she regularly uses money-off coupons.

Research results

Q1: Have you ever used a discount coupon when doing online shopping? (Sample size=1,107)

Yes (to SQs)	64.7%
No	30.4%
Don’t know, can’t remember	4.9%

Q1SQ1: What kind of discount coupons have you used? (Sample size=716, multiple answer)

Discount from total price coupon	80.8%
Free delivery coupon	52.8%
Discount for specific items coupon	36.2%
Free gift coupon	18.4%
Other	0.8%
Don’t know, can’t remember	3.2%

Q1SQ2: What genres of items, services did you buy, reserve, etc using discount coupons? (Sample size=716, multiple answer)

Books, magazines, CDs, DVDs, game software	41.3%
Food, drink	35.1%
Clothes, underwear	30.8%
Computers, parts, peripherals	29.7%
Home electrical items	22.6%
Everyday items	21.0%
Cosmetics	15.8%
Diet goods, supplements, health goods	13.6%
Travel reservations, airline tickets	12.6%
Furniture, interior items	11.0%
Sports, outdoor items	9.8%
Contact lenses, spectacles	5.8%
Event, movie tickets	5.1%
Baby goods	2.7%
Other	8.7%
Don’t know, can’t remember	4.4%