世論 What Japan Thinks

With the official launch of the new iPad and iPad mini next month, Mobile Marketing Data Labo took a look at views on the iPad Air and iPad mini Retina Display.

Demographics

Over the 23rd and 24th of October 2013 4,414 members of the MMD monitor panel completed a private internet-based questionnaire. The sample was of both sexes over the age of fifteen, but no further information was provided.

I won’t be buying an iPad, as I do not like Apple devices. I’ve used one at work recently, but after coming from Android I find it too restrictive, and only one button takes a bit of time to get used to. Furthermore, from a developer perspective, signing issues are a pain and their IDE, XCode, is not intuitive at all.

Note that in Q3SQ and Q4SQ, docomo have not announced whether or not they will be selling the new iPads, but MMD Labo asked the question anyway.

Research results

Q1: Do you have a tablet device? (Sample size=4,414)

Yes	24.0%
No	76.0%

When asked what tablet they had, the most popular was the iPad (including mini, I presume) with 49.0% of the 24.0% owning one, then a Nexus at 12.3% and Xperia at 4.2%.

Q2: Did you know that the iPad and iPad mini Retina Display had been announced? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Yes	53.9%	80.1%	45.6%
No	46.1%	19.9%	54.4%

Q3: Do you want to buy an iPad Air? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Want to buy (to SQ)	6.0%	13.5%	3.6%
Perhaps want to buy (to SQ)	12.7%	19.2%	10.7%
Can’t say	31.4%	31.8%	31.3%
Don’t really want to buy	14.4%	12.6%	15.0%
Don’t want to buy	35.5%	23.0%	39.5%

Q3SQ: What kind of connectivity do you want for an iPad Air? (Sample size=825)

Wi-Fi only	49.9%
docomo cellular	10.7%
au cellular	11.4%
SoftBank cellular	13.2%
Don’t know	14.8%

Q4: Do you want to buy an iPad mini Retina Display? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Want to buy (to SQ)	5.7%	13.6%	3.2%
Perhaps want to buy (to SQ)	11.7%	17.4%	9.9%
Can’t say	31.8%	31.5%	31.9%
Don’t really want to buy	14.9%	14.6%	15.0%
Don’t want to buy	35.9%	23.0%	40.0%

Q4SQ: What kind of connectivity do you want for an iPad mini Retina Display? (Sample size=768)

Wi-Fi only	49.5%
docomo cellular	9.9%
au cellular	12.2%
SoftBank cellular	13.4%
Don’t know	15.0%