世論 What Japan Thinks

Mobile Marketing Data Labo recently conducted their second regular survey into using one’s personal smartphone at work, or BYOD, Bring Your Own Device, as it is commonly known as.

Demographics

Between the 19th and 22nd of August 2013 1,002 members of the MMD monitor group who used a personal smartphone in a business setting completed a private internet-based questionnaire. The only demographic information provided was that they were all aged between 20 and 49 years old.

Our company’s policy is that BYOD is forbidden in general, but with special exceptions for reading email via a thin client-style application that ensures no messages are ever saved locally. However, this survey shows that there are very few companies with formal policies in place, which I strongly feel is a disaster waiting to happen.

Research results

Q1: What do you feel is effective about smartphone BYOD? (Sample size=1,002, multiple answer)

Raises my work effectiveness, speed	38.5%
Raises my information-gathering powers	32.7%
Becomes easier to communicate within the company	28.5%
There’s less to carry around	21.4%
Becomes easier to communicate with customers	20.3%
Increases the number of people, companies I am connected with	10.5%
Increases my knowledge about the industry	6.3%
Decreases overtime	2.7%
Other	0.5%
Don’t feel any effectiveness	28.5%

Q2: What work-related information is on your smartphone? (Sample size=1,002, multiple answer)

Intra-company contact information	73.1%
Customer contact information	48.8%
Work schedule	47.4%
Intra-company email	40.7%
Meeting memos	26.6%
Other company documents	13.2%
Business card data	13.0%
Meeting documents	11.4%
Customer transaction information	10.0%
Own company catalogues, introduction material, etc	9.1%
Other	1.5%

Q3: What security measures are in place for BYOD? (Sample size=1,002, multiple answer)

Password, screen lock is set	61.1%
Installed security software	40.3%
Remote lock facility	19.0%
Use screen filter to block peeking	13.9%
Remote wipe facility	12.2%
Use cloud services/thin client software to prevent data being stored on the device	12.1%
Other	0.9%
No particular security measures	19.3%

Q4: Have you ever lost, had stolen a smartphone you used for BYOD? (Sample size=1,002)

Yes, but recovered it later	15.7%
Yes, and never recovered it	4.8%
No	79.5%

Q5: Do you feel your employer needs to put in place security measures to address loss, theft, data leakage, etc from smartphone BYOD? (Sample size=1,002)

Yes	28.1%
Perhaps	35.5%
Not really	16.7%
Not at all	16.9%
Employer already has them in place	2.8%