Smart TV reasonably well-known but hardly used in Japan

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Do you use a Smart Television service? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into smart television.

Demographics

Between the 23rd and 27th of August 2013 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.7% in their thirties, 17.2% in their forties, 14.7% in their fifities, and 17.1% aged sixty or older.

I’ve not used any Smart Television services, and I probably couldn’t name more than Apple’s, Google’s and docomo’s offerings. My understanding of Smart Television is that the television actually becomes a dumb display, and all the interesting work happens on the connected device. Therefore, the inclusion of television manufacturers in Q1SQ1 and Q1SQ3 seems anomalous to me.

Research results

Q1: Do you know what “Smart Television” is? (Sample size=1,070)

Yes (to SQ1, SQ2)29.4%
No70.6%

Q1SQ1: Which “Smart Television” services do you know about? (Sample size=315, multiple answer)

Apple TV40%
Google TV34.6%
Panasonic Viera31.1%
Sony Bravia27.9%
Toshiba Regza Apps Connect22.5%
KDDI Smart TV Stick12.7%
docomo dstick12.7%
SoftBank Smart TV11.4%
LG Smart TV10.8%
Sharp AQUOS City10.8%
Samsung Smart TV4.8%
Philips TV0.6%
Other0.6%

Q1SQ2: Do you use a “Smart Television” service? (Sample size=315)

Yes (to SQ3)9.8%
No85.7%
Don’t have a television4.4%

Q1SQ3: Which “Smart Television” services do you use? (Sample size=31, multiple answer)

Apple TV10
Google TV6
Panasonic Viera6
Sony Bravia6
KDDI Smart TV Stick6
LG Smart TV4
SoftBank Smart TV4
Toshiba Regza Apps Connect3
docomo dstick3
Samsung Smart TV2
Philips TV2
Sharp AQUOS City2

When these 31 were asked what was attractive about Smart Television, the most popular answers were the ability to get the latest information from the internet and interactive programming.

On the other hand, dissatisfactions were that the Smart Television functionality was unstable, and just that people didn’t really see the value in the whole thing.

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