Smart TV reasonably well-known but hardly used in Japan

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Do you use a Smart Television service? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into smart television.

Demographics

Between the 23rd and 27th of August 2013 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.7% in their thirties, 17.2% in their forties, 14.7% in their fifities, and 17.1% aged sixty or older.

I’ve not used any Smart Television services, and I probably couldn’t name more than Apple’s, Google’s and docomo’s offerings. My understanding of Smart Television is that the television actually becomes a dumb display, and all the interesting work happens on the connected device. Therefore, the inclusion of television manufacturers in Q1SQ1 and Q1SQ3 seems anomalous to me.

Research results

Q1: Do you know what “Smart Television” is? (Sample size=1,070)

Yes (to SQ1, SQ2) 29.4%
No 70.6%


Q1SQ1: Which “Smart Television” services do you know about? (Sample size=315, multiple answer)

Apple TV 40%
Google TV 34.6%
Panasonic Viera 31.1%
Sony Bravia 27.9%
Toshiba Regza Apps Connect 22.5%
KDDI Smart TV Stick 12.7%
docomo dstick 12.7%
SoftBank Smart TV 11.4%
LG Smart TV 10.8%
Sharp AQUOS City 10.8%
Samsung Smart TV 4.8%
Philips TV 0.6%
Other 0.6%

Q1SQ2: Do you use a “Smart Television” service? (Sample size=315)

Yes (to SQ3) 9.8%
No 85.7%
Don’t have a television 4.4%


Q1SQ3: Which “Smart Television” services do you use? (Sample size=31, multiple answer)

Apple TV 10
Google TV 6
Panasonic Viera 6
Sony Bravia 6
KDDI Smart TV Stick 6
LG Smart TV 4
SoftBank Smart TV 4
Toshiba Regza Apps Connect 3
docomo dstick 3
Samsung Smart TV 2
Philips TV 2
Sharp AQUOS City 2

When these 31 were asked what was attractive about Smart Television, the most popular answers were the ability to get the latest information from the internet and interactive programming.

On the other hand, dissatisfactions were that the Smart Television functionality was unstable, and just that people didn’t really see the value in the whole thing.

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