Mobile operator’s mail most popular text communication tool in Japan

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japan.internet.com reported on a recent survey by goo Research looking at electronic text-based communication, the second time such a survey has been performed; the first survey was also presented on this blog in May.

Demographics

Between the 5th and 9th of August 2013 exactly 1,000 mobile phone- (including smartphone-) using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 56.8% of the sample were female, 1.4% in their teens, 20.4% in their twenties, 36.5% in their thirties, 26.5% in their forties, and 15.2% aged fifty or older.

I did say in the last report that I found the SMS figure hard to believe, but other people argued that it was realistic, although I can’t say I was terribly convinced.

Note that the implication of this survey is for private messaging, not public postings to SNS or comment threads.

Research results

Q1: Which of the following text-based communication methods do you use? (Sample size=1,000, multiple answer)

Mobile phone carrier’s email 87.9%
Web mail 52.7%
Mobile phone carrier’s SMS 48.8%
Messaging function of a voice communication tool (LINE, Skype, etc) 40.3%
SNS messaging function (to SQ) 39.1%
Computer-targeted email 19.4%
Other 0.2%
Don’t use any 1.6%


Q1SQ: Which SNS’s text-based messaging functions do you use? (Sample size=391, multiple answer)

Facebook 71.4%
Twitter 54.7%
mixi 50.4%
GREE 7.7%
Mobage 6.9%
Other 3.6%
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