世論 What Japan Thinks

japan.internet.com reported on a recent survey by goo Research looking at electronic text-based communication, the second time such a survey has been performed; the first survey was also presented on this blog in May.

Demographics

Between the 5th and 9th of August 2013 exactly 1,000 mobile phone- (including smartphone-) using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 56.8% of the sample were female, 1.4% in their teens, 20.4% in their twenties, 36.5% in their thirties, 26.5% in their forties, and 15.2% aged fifty or older.

I did say in the last report that I found the SMS figure hard to believe, but other people argued that it was realistic, although I can’t say I was terribly convinced.

Note that the implication of this survey is for private messaging, not public postings to SNS or comment threads.

Research results

Q1: Which of the following text-based communication methods do you use? (Sample size=1,000, multiple answer)

Mobile phone carrier’s email	87.9%
Web mail	52.7%
Mobile phone carrier’s SMS	48.8%
Messaging function of a voice communication tool (LINE, Skype, etc)	40.3%
SNS messaging function (to SQ)	39.1%
Computer-targeted email	19.4%
Other	0.2%
Don’t use any	1.6%

Q1SQ: Which SNS’s text-based messaging functions do you use? (Sample size=391, multiple answer)

Facebook	71.4%
Twitter	54.7%
mixi	50.4%
GREE	7.7%
Mobage	6.9%
Other	3.6%