japan.internet.com reported on a recent survey by goo Research looking at electronic text-based communication, the second time such a survey has been performed; the first survey was also presented on this blog in May.
Between the 5th and 9th of August 2013 exactly 1,000 mobile phone- (including smartphone-) using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 56.8% of the sample were female, 1.4% in their teens, 20.4% in their twenties, 36.5% in their thirties, 26.5% in their forties, and 15.2% aged fifty or older.
I did say in the last report that I found the SMS figure hard to believe, but other people argued that it was realistic, although I can’t say I was terribly convinced.
Note that the implication of this survey is for private messaging, not public postings to SNS or comment threads.
Q1: Which of the following text-based communication methods do you use? (Sample size=1,000, multiple answer)
Mobile phone carrier’s email 87.9% Web mail 52.7% Mobile phone carrier’s SMS 48.8% Messaging function of a voice communication tool (LINE, Skype, etc) 40.3% SNS messaging function (to SQ) 39.1% Computer-targeted email 19.4% Other 0.2% Don’t use any 1.6%
Q1SQ: Which SNS’s text-based messaging functions do you use? (Sample size=391, multiple answer)
71.4% 54.7% mixi 50.4% GREE 7.7% Mobage 6.9% Other 3.6%