世論 What Japan Thinks

Ginza HS Clinic recently released a bit of curious survey that tried to establish a link between going bald and SNS. Some of you might remember a similarly dodgy survey from them (and headline from me!) from a couple of months back.

Demographics

During the month of April 2013 400 male members of the Rakutan Research online monitor group completed a private internet-based questionnaire. The sample consisted of 200 men who self-identified as going bald and 200 who had a full head of hair. Furthermore, 20.0% of each group were in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% in their sixties.

Talking of slapheads, not surprisingly there is a Facebook group for photos of hot bald men. There is also this bald women group too; Google tells me the Arabic means “Shaved head women Salaat”. Coincidentally, the Japanese word “Salatto” means “sleek, smooth”, just like after a shaved head…

Research results

Q1: Why do you use an SNS? (Sample size=400, multiple answer)

	Thinning hair N=200	Full hair N=200
Keep in touch with friends	39.5%	38.5%
Gather information	26.0%	31.0%
Meet women, participate in communities	15.0%	7.0%
News	8.5%	8.0%
Keep in touch with friends overseas, far away	4.0%	10.5%
Share photos	4.0%	2.5%
Other	3.0%	2.5%

Q2: How often do you “Like” friends’ posts on Facebook? (Sample size=400)

	Thinning hair N=200	Full hair N=200
Almost every day	12.0%	10.0%
Once a week or more	35.5%	29.5%
Once a month or so	6.0%	13.0%
Less than that	14.5%	16.5%
Don’t use “Like” button, not on Facebook	32.0%	31.0%

Q3: What do you use for a profile photo on SNS? (Sample size=400)

	Thinning hair N=200	Full hair N=200
Current photo of myself	26.5%	28.5%
Cartoon character	23.0%	28.5%
Scenery	17.5%	19.5%
My child, pet photo	11.0%	9.0%
Photo of me when younger	7.0%	2.0%
Other	15.0%	13.0%

Q4: What topics do you hate coming up on SNS? (Sample size=400, top three answer)

Rank	Thinning hair N=200	Full hair N=200
1	Hair, thinning hair	Other people’s salary
2	Other people’s salary	Body shape
3	Smells	My real offline life