世論 What Japan Thinks

This short survey from the curiously-named Seed Planning looked at robot vacuum cleaners.

Demographics

At some point between February and July this year 400 purchasers of robot vacuum cleaners were selected and completed a survey. No further information was presented.

One reason that this survey is short is that it basically a teaser for a recently-released full market report into the robot cleaner business, but at 157,500 yen per copy, forgive me if I give it a miss this time around.

I perhaps want a robot cleaner, but I don’t think it would suit our house; both the sofa and main bed are just too close to the floor to squeeze a robot in.

Research results

Q1: Which model of robot cleaner did you buy? (Sample size=400)

Roomba (iRobot)	76.5%
Tsukamoto Aim	4.3%
Kokorobo (Sharp)	3.5%
Other	15.7%

Q2: Why did you buy a robot cleaner? (Sample size=400, multiple answer)

Looked useful	61%
Thought cleaning would become easier	51%
Looked fun	26%
Was interested in robots	24%
Wanted to use cleaning time to do something else	16%
Was reasonably-priced	11%
Was an in-vogue new product	11%
Cute	10%
Was concerned about pet hair	6%
Functionality had improved	6%