世論 What Japan Thinks

japan.internet.com reported on a recent survey by goo Research into smartphone cases.

Demographics

Between the 21st and 24th of June 2013 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.1% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.5% in their thirties, 17.2% in their forties, 14.9% in their fifties and 17.1% aged sixty or older.

Note that a previous survey had found that a vast majority own smartphone cases.

I don’t have one for mine, and it’s only ever had a couple of minor spills out of my pocket onto carpeted floors.

Research results

Q1: Do you currently use a smartphone case? (Sample size=1,078)

Yes (to SQ1)	40.0%
No (to SQ3)	12.6%
Don’t have smartphone	47.4%

Q1SQ1: Have you ever dropped your smartphone? (Sample size=431)

Yes (to SQ2)	65.7%
No	34.3%

Q1SQ2: What was damaged, broke when you dropped your smartphone? (Sample size=283, multiple answer)

Damaged the side	31.1%
Damaged the screen	14.5%
Damaged the rear cover	11.0%
Dropped but never damaged, broke	58.0%

This was the last question for smartphone case users.

Q1SQ3: Why do you not use a smartphone case? (Sample size=136, multiple answer)

Too bulky	29.4%
Can’t find a design I like	27.9%
Makes the phone heavy	22.1%
Looks cooler without one	15.4%
Makes phone difficult to carry	14.7%
Missed an opportunity to buy one	10.3%
Other	8.1%
No particular reason	16.9%

Q1SQ4: Have you ever dropped your smartphone? (Sample size=136)

Yes (to SQ5)	64.0%
No	36.0%

Q1SQ5: What was damaged, broke when you dropped your smartphone? (Sample size=87, multiple answer)

Damaged the side	46.0%
Damaged the rear cover	29.9%
Damaged the screen	21.8%
Dropped but never damaged, broke	34.5%