世論 What Japan Thinks

japan.internet.com recently reported on goo Research’s 8th regular internet advertisements.

Research results

Between the 24th of May and the 3rd of June 2013 1,073 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 21.2% in their thirties, 16.1% in their forties, and 27.7% aged fifty or older.

Just the last week there were some banner ads I saw that I wanted to click. They were for English lessons to improve one’s listening (I wish I could find an example again!) and one that sticks in my mind was a bartender passing a cocktail and saying “Oh ****! You *** cu*** tw**.”

Research results

Q1: Have you ever clicked on contextual advertisements in search results? (Sample size=1,073)

Yes	62.5%
No	24.0%
Don’t know	8.2%
Didn’t know there were advertisements in search results	5.2%

Q2: What kinds of internet advertisement would make you want to click? (Sample size=1,073, multiple answer)

Banner or movie, flash, etc	45.7%
Contextual text link in search	27.5%
Link in an email newsletter	24.8%
Promoted link (Amazon affiliate, etc)	24.6%
Contextual advertisement in blog, column	24.4%
Other	2.2%