世論 What Japan Thinks

Takii Seeds and Seedlings, in order to promote their sales of vegetable and fruit seedlings, I presume, conducted a survey into veggie smoothies.

Demographics

Between the 15th and 17th of May 2013 206 women aged between 20 and 49 years old completed an internet-based questionnaire. Details on how the sample was chosen was not presented, however.

I used to often drink a smoothie at a restaurant I often went to, as it included it within their set course, but then they changed the menu and it stopped coming out. Making my own smoothie seems like far too much hassle, however!

Research results

Q1: Do you know about Veggie Smoothies? (Sample size=406)

Yes	64.8%
No	35.2%

Q2: Have you ever made yourself a Veggie Smoothie? (Sample size=406)

Yes (to SQ1 to SQ5 then SQ7 onwards)	14.0%
No (to SQ6)	86.0%

Q2SQ1: What vegetables do you recommend for a Veggie Smoothie? (Sample size=57, multiple answer)

Spinach	56.1%
Carrot	56.1%
Komatsuna (Japanese mustard spinach)	49.1%
Tomato	35.1%
Cabbage	26.3%
Chingensai (Bok choy, Chinese cabbage or Qinggengcai)	12.3%
Moroheiya (Mulukhiyah)	10.5%
Kale	8.8%
Green pepper	5.3%
Other	14.0%

Q2SQ2: What fruit do you recommend for a Veggie Smoothie? (Sample size=57, multiple answer)

Banana	77.2%
Apple	63.2%
Kiwi fruit	42.1%
Orange, satsuma	42.1%
Pineapple	35.1%
Strawberry	31.6%
Lemon	24.6%
Grapefruit	21.1%
Peach	15.8%
Other	8.8%

Q2SQ3: How often do you drink Veggie Smoothies? (Sample size=57)

Just the once	22.8%
Once or twice a month	33.3%
Once or twice a week	19.3%
Three or four times a week	8.8%
Five or six times a week	3.5%
Every day	7.0%
Other	3.5%

Q2SQ4: Did drinking Veggie Smoothies have an effect on your body? (Sample size=57)

Very much so (to SQ5)	3.5%
To some extent (to SQ5)	61.4%
Almost none	24.6%
None	10.5%

Q2SQ5: What effect did drinking Veggie Smoothies have on your body? (Sample size=37, multiple answer)

Bowel movements improved	54.1%
Just felt better	51.4%
Skin condition improved	24.3%
Lost weight	10.8%
Other	2.7%

Q2SQ6: Would you like to try making a Veggie Smoothie? (Sample size=349)

Yes (to SQ7 onwards)	55.0%
No	45.0%

Q2SQ7: What expectations do you have of Veggie Smoothies? (Sample size=249, multiple answer)

Health maintenance, improvement	85.1%
Skin beautification	77.9%
Diet	47.8%
Relieve constipation	47.8%
Anti-aging	39.0%
Other	1.2%

Q2SQ8: Which is more important for a Veggie Smoothie, taste or effect? (Sample size=249)

Taste is more important	72.3%
Effect is more important	24.1%
Other	3.6%

Q2SQ9: Where did you obtain, might you obtain Veggie Smoothie recipies from? (Sample size=249, multiple answer)

Web site	71.1%
Book	28.9%
Television, radio	23.7%
Magazine	19.3%
Own idea	18.1%
Blog	17.3%
Facebook, Twitter, mixi, etc	7.6%
Newspaper	6.0%
Other	6.8%