Going bald makes you gay?

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A rather controversial headline, but that’s the message I think this survey from Ginza HS Clinic (not surprisingly, a hair restoration clinic), conducted in conjunction with Rakuten Research, into balding and mental health.

Demographics

During the month of April 2013 400 male members of the Rakutan Research online monitor group completed a private internet-based questionnaire. The sample consisted of 200 men who self-identified as going bald and 200 who had a full head of hair. Furthermore, 25.0% of each group were in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in their fifties.

In the article, written by the PR team at the Ginza HS Clinic, they definitely wanted to give the impression that going bald made one effeminate, with Q2 being described as such, illustrating, they said, that going bald increased the use of girly beauty products. However, I thought that male-pattern baldness (this type is highlighted in the article) was due to an excess of testosterone, a point on which the literature seems to back me up. I was going to post an advert for shampoo that seemed rather dubious, with four suited men bursting in on a guy having a bath, but I couldn’t find it. Instead I came across this new-to-me advert for medicated shampoo.


Research results

Q1: Which of the following would you not want to be a distinguishing feature for yourself? (Sample size=400, multiple answer)

 Balding
N=200
Not balding
N=200
Fat72.5%69.5%
Balding74.5%39.0%
Bad breath71.5%73.0%
Body odour62.5%68.5%
Other0.5%0.0%

Q2: Which of the following beauty products do you use? (Sample size=400, multiple answer)

 Balding
N=200
Not balding
N=200
Lotion, other skin care50.0%42.0%
Shampoo, hair growth liquid, other hair care74.0%58.5%
Deodorant44.5%33.0%
Shaving, other body care44.0%37.0%
Other beauty treatment1.0%0.5%
Never used any14.0%25.0%

Q3: What hair lengths do you like on women? (Sample size=400, multiple answer)

 Balding
N=200
Not balding
N=200
Long33.0%36.5%
Semilong57.0%65.5%
Bob19.5%14.5%
Short35.0%23.0%
Other3.0%1.5%

Q4: Do you go along with women when they go shopping? (Sample size=400)

 Balding
N=200
Not balding
N=200
Always14.5%7.0%
Sometimes65.0%67.0%
Never12.0%17.0%
Don’t know8.5%9.0%

Q5: What would you want to regain to return to your youth? (Sample size=400, multiple answer, top seven answers)

RankBalding
N=200
PercentageNot balding
N=200
Percentage
1Physical strength69.0%Physical strength68.5%
2Hair62.5%Liveliness51.0%
3Liveliness55.5%Vision41.5%
4Vision48.0%Desire to challenge31.0%
5Shiny skin38.0%Shiny skin26.5%
6Desire to challenge36.5%Hearing8.5%
7Hearing18.5%Hair3.5%
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  1. August 20, 2013 @ 01:46

    […] Ginza HS Clinic recently released a bit of curious survey that tried to establish a link between going bald and SNS. Some of you might remember a similarly dodgy survey from them (and headline from me!) from a couple of months back. […]