Gurunavi and Tabelog Japan’s top restaurant sites

Advertisement

What is most useful reference for restaurant info? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into eating and drinking establishment usage, with this article focusing on web sites used for getting such information.

Demographics

Between the 19th and 23rd of April 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.1% in their twenties, 21.3% in their thirties, 17.6% in their forties, 15.2% in their fifties, and 17.4% aged sixty or older.

I don’t really use these web sites much, as I tend to just visit a few regular places, and these places don’t have coupons that I can use. However, for work events our usual organiser uses mostly Gurunavi, and occasionally Tabelog.

As you can see if you follow the links, Gurunavi is the only place with English, although much of it is machine-translated and -transliterated, so the restaurant names come out rather wonky. Picking one from their selection for the day, it is listed as YAKINIKUDEN YUNIBAHSARUSHITEIWOHKUOOSAKANAITEN, but writing that as “Yakiniku Den Universal City Walk Osaka Naiten” would surely be more understandable!

Research results

Q1: What do you refer to when searching for somewhere to eat or drink? (Sample size=1,098, multiple answer)

Eating and drinking information web site (to SQ1, SQ2, and SQ3)56.5%
Eating or drinking establishment’s web site (to SQ1)39.6%
Magazine, newspaper (to SQ1)23.0%
Television program (to SQ1)19.6%
Smartphone app (to SQ1 and SQ3)not stated
None of the above17.3%
Don’t visit eating or drinking establishments7.2%

Q1SQ1: What is the most useful reference for establishments that you actually use? (Sample size=892)

Eating and drinking information web site53.1%
Eating or drinking establishment’s web site19.1%
Magazine, newspaper10.5%
Television program5.7%
Smartphone app4.3%
Other7.3%

Q1SQ2: Which gourmet site do you mainly use? (Sample size=620)

GuruNavi46.8%
Tabelog35.8%
HotPepper Gourmet15.3%
Gourmet Pia0.5%
Gourmet Walker0.3%
Other1.3%

Q1SQ3: Why do you use a gourmet information web site, smartphone app? (Sample size=645, multiple answer)

Free to use73.6%
Lots of users (and comments, ratings)47.3%
Lots of restaurants listed44.0%
Covers a wide area27.9%
Has special coupons24.3%
Lots of genres of food20.8%
Can search by number of ratings20.6%
Lots of photos of food, restaurant interior, etc19.1%
Other2.3%
Read more on: ,,,

Custom Search

Leave a Comment