Love magic in Japan


Do you believe in love charms? graph of japanese statisticsPR Times printed a press release from Kanro, a sweets maker, who conducted a survey into love charms, as part of a promotion of a new product they have, “Magical Pure”, a pureed gummy (Jelly Baby) type of thing, with a special promotional site featuring Perfume that quite badly killed my browser!


Over the 25th and 26th of April 2013 242 young women aged between 20 and 39 completed an internet survey, but how they were selected is not described.

Being far too rational, I have zero belief in any of this nonsense, and not even when I was a teenager did I indulge, although admittedly it was probably because I wasn’t really interested in all that sort of thing while I was at school.

Anyway, enough about me, on with the survey!

Research results

Q1: Do you believe in love charms? (Sample size=242)

Very much so 3.7%
To some extent 49.2%
Not at all 47.1%

Q2: Have you ever tried a love charm to bring a romance to fruition? (Sample size=242)

Yes (to SQs) 53.3%
No 46.7%

Q2SQ1: When have you tried a love charm? (Sample size=129, multiple answer)

When I had a crush on someone 90.7%
When I wanted to rekindle the romance 9.3%
Before declaring my love 8.5%
When we broke up 7.8%
When I got weary of the relationship, married life 3.9%
Other 3.9%

Q2SQ2: Was your love charm effective? (Sample size=129)

Very much so 3.1%
To some degree 20.2%
Just a little 21.7%
Not at all 55.0%

When asked what kind of result they had, some of the answers were that a one-way crush since primary school became mutual in middle school, soon after casting the charm he declared his love and after praying at a shrine famous for bringing romance found a guy and married him.

Q2SQ3: What kind of love charms have you used? (Sample size=129, multiple answer)

Wrote the name of the guy I fancied 47.3%
Bought a temple lucky charm 37.2%
Made a misanga 31.0%
Searched for a four-leaf clover 29.7%
Made a wish upon a shooting star 27.1%
Did flower fortune-telling 22.5%
Wrote the initials of the guy I fancied 20.9%
Drew a love-love umbrella 20.9%
Recited a love spell 20.2%
Trod on the shadow of the guy I fancied 15.5%

Q3: What kinds of love charms would you like to try? (Sample size=242, multiple answer)

Attach something to my body (ring on left pinky finger, misanga, etc) 30.6%
Go to a Power Spot 24.8%
Wish upon a shooting star 10.7%
Search for a four-leaf clover 9.1%
Buy a temple lucky charm 8.3%
Make a wish to the moon 7.0%
Make a misanga 6.2%
Recite a love spell 5.0%
Say the name of the guy I fancy 4.5%
Carry an item that matches something the guy I fancy has 4.5%
Wake up early 4.5%
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1 Comment »

  1. Paul said,
    May 17, 2013 @ 06:28

    “Trod on the shadow of the guy I fancied” — Good one! But, I believe this is commonly called ‘stalking’.

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