世論 What Japan Thinks

PR Times printed a press release from Kanro, a sweets maker, who conducted a survey into love charms, as part of a promotion of a new product they have, “Magical Pure”, a pureed gummy (Jelly Baby) type of thing, with a special promotional site featuring Perfume that quite badly killed my browser!

Demographics

Over the 25th and 26th of April 2013 242 young women aged between 20 and 39 completed an internet survey, but how they were selected is not described.

Being far too rational, I have zero belief in any of this nonsense, and not even when I was a teenager did I indulge, although admittedly it was probably because I wasn’t really interested in all that sort of thing while I was at school.

Anyway, enough about me, on with the survey!

Research results

Q1: Do you believe in love charms? (Sample size=242)

Very much so	3.7%
To some extent	49.2%
Not at all	47.1%

Q2: Have you ever tried a love charm to bring a romance to fruition? (Sample size=242)

Yes (to SQs)	53.3%
No	46.7%

Q2SQ1: When have you tried a love charm? (Sample size=129, multiple answer)

When I had a crush on someone	90.7%
When I wanted to rekindle the romance	9.3%
Before declaring my love	8.5%
When we broke up	7.8%
When I got weary of the relationship, married life	3.9%
Other	3.9%

Q2SQ2: Was your love charm effective? (Sample size=129)

Very much so	3.1%
To some degree	20.2%
Just a little	21.7%
Not at all	55.0%

When asked what kind of result they had, some of the answers were that a one-way crush since primary school became mutual in middle school, soon after casting the charm he declared his love and after praying at a shrine famous for bringing romance found a guy and married him.

Q2SQ3: What kind of love charms have you used? (Sample size=129, multiple answer)

Wrote the name of the guy I fancied	47.3%
Bought a temple lucky charm	37.2%
Made a misanga	31.0%
Searched for a four-leaf clover	29.7%
Made a wish upon a shooting star	27.1%
Did flower fortune-telling	22.5%
Wrote the initials of the guy I fancied	20.9%
Drew a love-love umbrella	20.9%
Recited a love spell	20.2%
Trod on the shadow of the guy I fancied	15.5%

Q3: What kinds of love charms would you like to try? (Sample size=242, multiple answer)

Attach something to my body (ring on left pinky finger, misanga, etc)	30.6%
Go to a Power Spot	24.8%
Wish upon a shooting star	10.7%
Search for a four-leaf clover	9.1%
Buy a temple lucky charm	8.3%
Make a wish to the moon	7.0%
Make a misanga	6.2%
Recite a love spell	5.0%
Say the name of the guy I fancy	4.5%
Carry an item that matches something the guy I fancy has	4.5%
Wake up early	4.5%