世論 What Japan Thinks

goo Ranking reported on a survey into what women think men should check at a minimum regarding their personal grooming.

Demographics

Over the 6th and 7th of March 2013 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 56.7% of the sample were female, 11.6% in their teens, 15.0% in their twenties, 24.9% in their thirties, 24.7% in their forties, 12.7% in their fifties, and 11.1% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the females only.

Number 22, clothes not being creased (that is, ensuring they were recently ironed) is one that I never understand in Japan. Most people are well-dressed for almost every occasion, but ironing is usually skimped on (both men and women), and regardless of how trendy an item is, if it looks as if you put it on straight out of the washing machine it never looks good to me.

Ranking results

Q: What should men check as a minimum regarding their personal grooming? (Sample size=614, female)

Rank		Score
1	No stray nose hair	100
2	Not smelly breath	89.0
3	No dandruff in their hair, on their shoulders	87.3
4	Teeth are well-brushed	75.5
5	No eye mucus	73.5
6	No dirt under fingernails	66.5
7	Feet don’t smell	58.6
8	Underarms don’t smell	56.9
9	No stubble	53.5
10	No holes in socks	51.5
11	Collar is not yellow	51.3
12	No ear wax	45.4
13	Skin is not greasy	43.4
14	Shoes are not dirty	42.5
15	Not too much cologne	42.3
16	Fingernails are not too long	40.3
17	Not got morning hair	40.0
18	Hair not sticky from wax	30.7
19	Not worn the same clothes for too long	24.8
20	Not chapped lips	22.3
21	Hair not too long	19.7
22=	Eyebrows under control	17.2
22=	Clothes not creased	17.2
24	Legs, arms, chest, finger hair not too thick	14.6
25	Hair not damaged from over-dyeing	9.0