With the cherry blossom season over bar a handful of the northern prefectures and Hokkaido, this survey struggles for relevance due to me being a bit slow to translate japan.internet.com’s report on goo Research’s o-hanami, cherry blossom viewing.
Between the 28th and 30th of March 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.6% in their twenties, 21.3% in their thirties, 17.1% in their forties, 15.1% in their fifties, and 17.4% aged sixty or older.
Technically, it is just any flower viewing, not just cherry blossoms, but I assume that the reference is to cherry blossoms only.
This year, I didn’t go to any cherry blossoms. In fact, now I think about it, I’ve only actually twice been to them, both with my wife – I’ve never taken part, and don’t really want to take part, in the ritual drinking on a blue sheet under the trees.
Q1: Do you plan to, have you already gone to view the cherry blossoms? (Sample size=1,087)
Yes (to SQs) 59.7% No 40.3%
For the question below, it is not clear how multiple cherry blossom viewings are handled.
Q1SQ1: Who did you go with, do you plan to go with? (Sample size=649)
Family, relatives 56.3% Friends 24.8% By myself 8.2% Girlfriend, boyfriend 5.5% Coworkers 4.5% Other 1.7%
Q1SQ2: What do you use to find out information about when the cherry blossom will be in full bloom? (Sample size=649, multiple answer)
Television news 64.7% Internet 31.9% Newspapers, magazines 17.9% Friends (including SNS, etc) 15.0% Radio 6.9% Smartphone app 2.0% No particular place 16.2%