Most Japanese get their cherry blossom news from television

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Who did you go with, do you plan to go with to o-hanami? graph of japanese statisticsWith the cherry blossom season over bar a handful of the northern prefectures and Hokkaido, this survey struggles for relevance due to me being a bit slow to translate japan.internet.com’s report on goo Research’s o-hanami, cherry blossom viewing.

Demographics

Between the 28th and 30th of March 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.4% in their teens, 15.6% in their twenties, 21.3% in their thirties, 17.1% in their forties, 15.1% in their fifties, and 17.4% aged sixty or older.

Technically, it is just any flower viewing, not just cherry blossoms, but I assume that the reference is to cherry blossoms only.

This year, I didn’t go to any cherry blossoms. In fact, now I think about it, I’ve only actually twice been to them, both with my wife – I’ve never taken part, and don’t really want to take part, in the ritual drinking on a blue sheet under the trees.

Research results

Q1: Do you plan to, have you already gone to view the cherry blossoms? (Sample size=1,087)

Yes (to SQs) 59.7%
No 40.3%

For the question below, it is not clear how multiple cherry blossom viewings are handled.


Q1SQ1: Who did you go with, do you plan to go with? (Sample size=649)

Family, relatives 56.3%
Friends 24.8%
By myself 8.2%
Girlfriend, boyfriend 5.5%
Coworkers 4.5%
Other 1.7%

Q1SQ2: What do you use to find out information about when the cherry blossom will be in full bloom? (Sample size=649, multiple answer)

Television news 64.7%
Internet 31.9%
Newspapers, magazines 17.9%
Friends (including SNS, etc) 15.0%
Radio 6.9%
Smartphone app 2.0%
No particular place 16.2%
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