White Day boyfriend FAIL

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Today is White Day, the day when women expect to get a return gift for their Valentine Day present, so goo Ranking took a look at what White Day presents women would be shocked to get in return from their boyfriend.

Demographics

Over the 6th and 7th of February 2013 1,122 members of the goo Research monitor group completed a private internet-based questionnaire. 60.1% of the sample were female, 10.2% in their teens, 16.6% in their twenties, 26.5% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.6% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the females only.

White Day Signage.

Number 8, comedy chocolates, is my succinct translation of the original Japanese, sweets with a gag element to them, which might include amusingly-shaped chocolates. (Mildly NSFW link!)

One of the women in our office got number 14, alcohol; two bottles from all the guys in the office, one from a friend, some takuan (pickled daikon radish), and a case of Ukon no Chikara hangover remedy…

Ranking result

Q: What would you be frankly shocked to get as a White Day present from your boyfriend? (Sample size=674,female)

Rank   Score
1 Something that was obviously cheaper than what I had given him 100
2 Accessory that’s not my cup of tea 77.3
3 Bric-a-brac featuring a character I don’t really know 66.3
4 Handkerchief, towel that’s not my cup of tea 63.4
5 Chocolates that look as if they were bought at the last minute 52.3
6 Gaudy shade of lipstick 50.0
7 Cuddly toy 40.7
8 Comedy chocolates 38.4
9 His recommended CD 37.2
10 His kind of undies 35.5
11 Him buying the drinks on a night out 33.1
12 Ticket for beauty treatment 22.7
13 Chocolates from a relatively unknown maker 19.8
14= Perfume 17.4
14= Alcohol 17.4
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