Majority have clicked ads in search, but only minority see contextual ones

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Have you ever seen contextual ads in blogs, etc? graph of japanese statisticsjapan.internet.com reported on the seventh regular survey by goo Research into internet advertising.

Demographics

Between the 21st and 23rd of February 2013 1,091 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.

If my experience is anything to go by, more people seeing contextual advertisements perhaps seems to mean more people avoiding them…

I don’t really appreciate the subtle difference between the “don’t know” and “didn’t know they appeared” answers in the questions below!

Research results

Q1: Have you ever clicked advertisement links (sponsored link, sponsored site, etc) above or to the right of search engine results? (Sample size=1,091)

Yes 65.5%
No 21.4%
Don’t know 8.2%
Didn’t know adverts appeared in search 4.8%

Q2: Have you ever seen contextual advertisements (AdSense, etc) in blogs, news articles, etc? (Sample size=1,091)

Yes 42.9%
No 27.2%
Don’t know 22.6%
Didn’t know adverts appeared there 7.2%
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