Majority of Japanese Android users will never return to Galapagos

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Will you never go back to a standard mobile phone? graph of japanese statisticsjapan.internet.com recently reported on an interesting survey from Trend Micro into Android smartphone usage. Actually, no survey title was given in the article, but that is probably close enough to the theme.

Demographics

Towards the end of 2012 316 people between the ages of 18 and 59 who had changed from a feature phone to Android in 2012 completed a web-based questionnaire, although it is not clear how they were selected or if the survey was private or not.

Note that Galapagos in the title comes from a frequently-used term for Japanese feature phone which have evolved in isolation to devices uniquely suited for their environment, but unable to establish a foothold anywhere else in the world.

Research results

Q1: How strongly do you agree or disagree with the following statements? (Sample size=316)

I’m glad I changed to a smartphone.

Agree 35.3%
Perhaps agree 51.9%
Perhaps disagree 10.1%
Disagree 2.8%

I’ll never go back to a standard mobile phone.

Agree 25.9%
Perhaps agree 30.7%
Perhaps disagree 32.6%
Disagree 10.8%

My smartphone is as important to carry with me as my wallet.

Agree 24.1%
Perhaps agree 28.8%
Perhaps disagree 23.7%
Disagree 23.4%

I’ve become more efficient and can use my time more effectively.

Agree 21.2%
Perhaps agree 35.8%
Perhaps disagree 35.4%
Disagree 7.6%

When asked about which aspects of their smartphone they were satisfied with, 69.3% said the convenience of being able to read internet news and watch news video anywhere, 67.4% a rich set of apps, 63.9% taking high-quality photos, and so on.

When asked how changing to a smartphone affected their usage patterns, 29.1% had more opportunities for taking photos, 28.8% spent more time on the internet, 26.6% spent less time on their computers, and so on. On the other hand, 68.0% complained about battery life being worse than their old feature phone, and 25.3% said they now carried a spare battery or a recharger with them.

Q2: What do you pay attention to when installing apps? (Sample size=316, multiple answer)

I read user reviews 70.3%
I read the app explanation 70.3%
I check the safety with security software 44.6%
I check reviews of the app on the internet 40.2%
I study the permissions the app asks for 26.9%
I check other apps from the same developer 17.7%
I look up developer information on the internet 9.8%

Regarding security and privacy, 54.4% said they didn’t install software that looked dodgy, and 20.3% didn’t open email from people they didn’t know. Furthermore, only 11.1% took data backups, and 6.6% used some form of service for protecting the device (remote wipe, etc) when lost or stolen.

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