世論 What Japan Thinks

japan.internet.com recently reported on the results of a survey by goo Research into smartphone recharging.

Demographics

Between the 7th and 10th of January 2013 1,082 members of the goo Research monitor panel completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 22.0% in their thirties, 16.0% in their forties, 15.9% in their fifties, and 11.8% aged sixty or older.

Not surprisingly, I too am disappointed in my phone’s battery life. Although I don’t use it much, the battery has a bad habit of leaking power – or more likely, Android has a bad habit of eating the battery when I least expect it. On the other hand, as I type this I wonder if the fact that Android can display a usage percentage makes people feel the battery being used up faster versus older phone where there was just a three segment display? That would be an interesting psychological survey!

Research results

Q1: Do you have a smartphone? (Sample size=1,082)

Yes (to SQ1, SQ2)	47.8%
No	52.2%

Q1SQ1: Do you feel dissatisfied with the battery life? (Sample size=517)

Yes	64.4%
No	35.6%

Q1SQ2: Do you carry a portable battery recharging device with you? (Sample size=517)

Yes (to SQ3, SQ4, SQ5)	72.7%
No	27.3%

Q1SQ3: What kind of portable battery recharging device do you most often carry with you? (Sample size=376)

Mains power adapter	58.8%
Charger with built-in battery	25.3%
Charger with dry cell replaceable battery	4.3%
Solar charger	0.5%
Hand-cranked clockwork charger	0.0%
Other	1.1%
Don’t carry one everyday	10.1%

Q1SQ4: Where did you buy that charger? (Sample size=376)

Electrical superstore	60.1%
Internet shopping	15.7%
Convenience store	5.6%
Variety shop	2.1%
Station, airport	0.3%
Other	16.3%

Q1SQ5: How would you like to see chargers change? (Sample size=376, multiple answer)

Go wireless	52.1%
Become lighter weight	48.9%
Become smaller	39.4%
Have one seg digital TV, other multi-function	10.0%
Other	6.6%