2012 was disordered, 2013 may well be too

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Macromill Research recently conducted a ranking survey into 2012 trends.

Demographics

Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.

I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group’s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.

Here’s a video of Ms Pamyu, which is also rather disordered…


Research results

Q1: How would you sum up the state of the world in 2012 in a single kanji character? (Sample size=1,000)

Rank Kanji Meaning Votes
1 Disorder 122
2 Astray, lost 64
3 Unusual, change 38
4 Bonds 33
5= Endure, put up with 19
5= Suffer 19
7 Mixed, confused 17
8 Falsehood 16
9= Motion 14
9= Angry 14
9= New 14
12= Negative, non- 13
12= Darkness 13
12= Get rid of, usually followed by “nuclear power” 13
15= Restore 11
15= Endure 11
15= Clamour 11
18= Perplexed 10
18= Politics 10
18= Stagnation 10

Q2: Who do you think were the hit people, groups or teams of 2012? Select up to five. (Sample size=1,000, multiple answer)

Rank   Votes
1 Kyary Pamyu Pamyu 394
2 Sugi chan, comedian 378
3 Momoiro Clover Z, musical group 301
4 Nadeshiko Japan, female national football team 253
5 Rola, airhead 207
6 Rui Kurihara, fashion model 193
7 Yu Darvish, baseball player 166
8 Golden Bomber, visual kei group 164
9 Ayame Goriki, actress 157
10 Shinji Kagawa, Manchester United footballer 139
11 AKB48 131
12 Emi Takei, actress 110
13 Kei Nishikori, tennis player 92
14 Tori Matsuzaka, actor 91
15= Male national football team 82
15= Matsuko Deluxe, crossdresser 82
17 COWCOW, comedy duo 80
18 Ichiro Suzuki, baseball player 66
19= Homare Sawa, Nadeshiko Japan captain 41
19= Kazuyoshi Miura, King Kazu, footballer 41

Q3: What do you think were the hit products or services in 2012? Select up to five. (Sample size=1,000, multiple answer)

Rank   Votes
1 Tokyo Sky Tree 472
2 iPhone5 467
3 Shio koji, mouldy rice and salt 331
4 Solar eclipse 302
5 Maruchan seimen, premium instant noodles 201
6 LINE, smartphone chat app 164
7 Kumamon, bear mascot of Kumamoto Prefecture 137
8 Mushroom Garden, smartphone mushroom growing 127
9 Opening of restored JR Tokyo station front 113
10 LCC on domestic routes 104
11 Windows 8 77
12 50 degrees rinsing, to freshen up vegetables and meat before cooking 74
13 iPad mini 71
14 New Tokyo to Nagoya motorway 69
15 Toyoto Aqua, Japanese name for the Prius c 65
16 Robot cleaner HOM-BOT 2.0 62
17 Kirin Mets Cola, real diet coke 53
18 Long breath diet 50
19 Curvy dance 44
20 Garigari kun Rich, ice lollies 44

Q4: How would you sum up how you think 2013 will turn out in a single kanji character? (Sample size=1,000)

Rank Kanji Meaning Votes
1 Disorder 58
2 Unusual, change 47
3 New 38
4 Mixed, confused 33
5 Progress 30
6 Reformation 28
7 Bright 23
8= Hope 20
8= Happiness 20
8= Restore 20
11= Motion 19
11= Music, ease 19
11= Astray, lost 19
14 Aspire 18
15 Rise up 17
16 Endure, put up with 16
17 Darkness 15
18 Harmony, peace 13
19 Dance 12
20 Violent 11
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