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This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.
Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.
I believe that in this test people were aware which television was which, in other words there is nothing that I could see in the survey that suggests that maker names were hidden. This makes the graph here even more suprising, as one would have thought the people surveyed would have been more loyal to their local brands. Even if names were hidden, it still makes grim reading for the Japanese television manufacturers, what with now all three of the makers here having their shares relegated to junk status.
Q7: How were the available contents for each device? (Sample size=240, multiple answer)
|Richness of offerings||62.8%||63.2%||53.8%||81.6%|
|Various contents to enjoy||75.0%||76.3%||64.9%||85.5%|
Q8: Which television had the best physical design? (Sample size=240)
Q9: How were the various aspects of the physical design of each television? (Sample size=240, multiple answer)
|Thinness of screen bezel||69.5%||72.9%||57.6%||91.9%|
Q10: How was the physical design of the frontal view of each television? (Sample size=240, multiple answer)
Q10: How was the overall depth of television? (Sample size=240, multiple answer)
Q11: How well did the physical design harmonise with the room’s interior design? (Sample size=240, multiple answer)
Q12: How do you evaluate the television’s portal’s home screen? (Sample size=240, multiple answer)
|Home page design||74.7%||58.7%||43.6%||71.1%|
|Ease of finding contents I want to view||70.0%||54.5%||60.0%||63.2%|
Q13: How do you evaluate the Panasonic television’s portal’s home screen? (Sample size=240, multiple answer)
|Ease of finding contents I want to view||66.1%||67.9%||70.9%||75.0%|
|Would want to buy||46.7%||60.5%||65.9%||67.4%|
[part one] [part two] Read more on: interface in design