This survey from goo Research, reported on by japan.internet.com, looked at social gift services, a term that is new to me but appears to be related to sending an SNS, social game, etc contact a present through an in-SNS or in-game service, be it either a virtual or a physical item, with the service protecting privacy at both ends in the case of a physical item being delivered.
Between the 31st of October and the 2nd of November 2012 1,104 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.4% of the sample were male, 16.2% in their teens, 17.6% in their twenties, 21.3% in their thirties, 16.3% in their forties, 16.3% in their fifties, and 12.3% aged sixty or older.
A few years ago mixi started a free New Years greeting card service, so I suppose gifts are an obvious extension to this. I can’t say I’d ever have much of a desire to use it, though!
Q1: Do you know what a social gift service is? (Sample size=1,104)
Yes (to SQ1) 24.6% No 75.4%
Q1SQ1: Have you ever used a social gift service? (Sample size=272)
Yes (to SQ2) 20.6% No 79.4%
Combining the two we get this:
Q1+Q1SQ1: Have you ever used a social gift service? (Sample size=1,104)
Yes 5.1% No 19.6% Don’t know what it is 75.4%
Q1SQ2: Why have you used social gift services? (Sample size=56, multiple answer)
Can easily select gifts 39 Cheap, free to use 20 Think it’s a novel way of giving presents 13 Can use through the SNS I use 9 Private information (receiver’s address, etc) is not needed 9 Other 1