goo Research recently conducted a survey into recipe sites and recipe apps, and this report on japan.internet.com found a majority used such facilities.
Between the 23rd and 26th of October 2012 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.
Just to throw in a word for my employer, Panasonic make a microwave oven with an NFC chip that allows programming it from a smartphone by selecting recipes available on Cookpad. When talking to friends overseas about this, they seemed to think it was a bit over the top as the typical model of usage in the west is for reheating, I think, but given that many homes in Japan do not have ovens, the microwave plays a bigger role over here. Furthermore, the top-end Panasonic microwave fitted with RFID allows different foods to be simultaneously cooked in the front or back and top or bottom of the oven, so getting your smartphone to do it is a distinct advantage.
Q1: Do you use recipe sites or recipe apps? (Sample size=1,079)
Yes, often (to SQs) 20.0% Yes, sometimes (to SQs) 34.8% No, never 15.4% Don’t cook myself 29.7%
Q1SQ1: Why do you use recipe sites or recipe apps? (Sample size=592, multiple answer)
Votes Percentage Don’t remember how to cook things 308 52.0% It’s a bother to think up menus 293 49.5% Want to make full use of available ingredients 285 48.1% Want to cook healthy meals 63 10.6% Cheap, free to use site or app 53 9.0% Other 41 6.9%
Q1SQ2: Which of the following recipe sites or recipe apps do you use? (Sample size=592, multiple answer)
Votes Percentage Cookpad 508 85.8% Yahoo! Recipe (Service closed on 27th September 2012) 120 20.3% Rakuten Recipe 66 11.1% Minna no Kyou no Ryouri (Everyone’s today’s cooking) 63 10.6% Gurunavi Recipe 48 8.1% E.recipe 26 4.4% Other 35 5.9%