By Ken Y-N ( October 31, 2012 at 01:34)
· Filed under Hardware, Mobile, Polls
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MMD, Mobile Marketing Data Laboratory, recently published a report on a survey they conducted themselves into tablet ownership and purchase views.
Demographics
Between the 25th and 29th of October 2012 17,559 people, presumably members of the MMD monitor panel completed a presumably private survey. No further demographics were provided.
I’m sort-of thinking about a Nexus 7; it’s nice and cheap, and pretty good according to reviews by friends. I’m interested to see if the Japanese manufacturers exit the consumer tablet market; Sony at least offer a different design than just a slab, and I was disappointed to see that the Panasonic Eluga Live tablet doesn’t even merit a mention, although the 90,000 yen price tag might have something to do with it…
Research results
Q1: Do you have a tablet? (Sample size=17,559)
Q2: Do you plan to buy a tablet by the end of 2012? (Sample size=17,559)
Q2SQ1: What tablets are you planning, thinking about buying? (Sample size=5,376, multiple answer)
| iPad Wi-Fi |
30.9% |
| iPad mini Wi-Fi |
27.6% |
| Nexus 7 |
15.6% |
| iPad mini Wi-Fi + Cellular (to SQ2) |
12.6% |
| Kindle Fire HD |
11.5% |
| iPad Wi-Fi + Cellular (to SQ2) |
10.7% |
| Xperia Tablet (Sony Tablet) |
7.8% |
| Kindle Fire |
6.9% |
| Galaxy Tab 10.1 |
6.9% |
| Galaxy Tab 7.7 |
5.3% |
| Regza Tablet 7.7 |
4.6% |
| Regza Tablet 10.1 |
4.2% |
| Regza Tablet 13.3 |
4.1% |
| Arrows Tab |
3.8% |
| Medias Tab |
2.4% |
| Galapagos |
2.1% |
| Optimus Pad |
1.2% |
| Motorola Xoom |
0.7% |
| Other |
2.9% |
| Not started investigating particular models yet |
23.5% |
Note that those who were not thinking about buying an iPad with a cellular radio skipped this question.
Q2SQ2: What carrier do you plan to use? (Sample size=964)
| au |
42.0% |
| SoftBank |
34.1% |
| Don’t know |
23.0% |
| Other |
0.8% |
Q2SQ3: What tablets are you interested in, paying attention to? (Sample size=5,376, multiple answer)
| iPad mini Wi-Fi |
42.9% |
| iPad Wi-Fi |
42.4% |
| iPad mini Wi-Fi + Cellular |
26.8% |
| Nexus 7 |
22.8% |
| iPad Wi-Fi + Cellular |
22.0% |
| Kindle Fire HD |
21.3% |
| Xperia Tablet (Sony Tablet) |
15.2% |
| Kindle Fire |
15.1% |
| Galaxy Tab 10.1 |
12.9% |
| Galaxy Tab 7.7 |
11.3% |
| Regza Tablet 13.3 |
10.8% |
| Regza Tablet 7.7 |
9.8% |
| Regza Tablet 10.1 |
8.3% |
| Arrows Tab |
8.0% |
| Medias Tab |
5.2% |
| Galapagos |
4.9% |
| Optimus Pad |
3.3% |
| Motorola Xoom |
2.6% |
| Other |
1.9% |
| Don’t know, none in particular |
15.3% |
Read more on: mmd,
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