世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by Neo Marketing into smartphones.

Demographics

Over the 26th and 27th of September 2012 500 smartphone users between the ages of 20 and 59 chosen by some unstated method completed an internet-based questionnaire. No further demographics were given.

I spent some time today with my wife looking for an upgrade from her dumb phone to a smartphone. She seemed quite taken by the LG Optimus G, which does has impressive stats, and I wonder if she was actually unconciously influenced by the advert that’s running on the TV, as she says the guy 11 seconds in has a lovely smile, but she didn’t realise that was advertising the same phone as the one she was eyeing up.

Research results

Q1: Which smartphone OS are you using? (Sample size=500)

Android	66.6%
iOS (iPhone)	31.4%
Windows Mobile	1.8%
BlackBerry OS	0.2%

Q2: Do you have a plan to upgrade your smartphone? (Sample size=500)

	Yes (to SQ)	No
All	38.8%	61.2%
Male	45.6%	54.4%
Female	32.0%	68.0%

Looking at the breakdown by individual decades of life, men in their twenties were the only group with over 50% (at 58.1%) planning to change their smartphone.

Q2SQ: Which smartphone OS are you most looking at upgrading to? (Sample size=194)

iOS (iPhone)	54.6%
Android	43.8%
BlackBerry OS	1.0%
Windows Mobile	0.5%

Q3: What is important when you are choosing a new smartphone? (Sample size=500, multiple answer)

Design	66.2%
Handset price	61.6%
Data transmission speed	46.8%
Handset weight	43.6%
Display size	41.6%
Maker, brand	41.6%
Handset size	39.8%
Touch panel responsiveness	38.8%
Signal reception	35.8%
Camera	31.4%
Osaifu Keitai (NFC e-money)	18.8%
Rich variety of applications	17.4%
Infra-red support	17.4%
One Seg digital television	16.0%
Tethering	15.4%
Other	2.8%