iPhone holds over a third of the Japanese smartphone market
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goo Research recently conducted a survey into smartphones, the results of which were reported on by japan.internet.com.
Demographics
Between the 4th and 6th of September 2012 1,088 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.5% in their teens, 18.0% in their twenties, 21.7% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 11.9% aged sixty or older.
You’ll notice that the top five features in Q2 are all areas where the iPhone would score highly. On the other hand, the choice of answers does not seem to contain any specific feature-related replies, such as NFC smartcard, TV or radio reception, etc.
One of my colleagues who currently uses a feature phone on docomo (I think it is) was going to take a day off to queue for the iPhone 5, but it now appears that they have ordered it online instead!
Research results
First of all, 40.2% of the sample, or 437 people, owned a smartphone. They were asked the following questions.
Q1: What series does the smartphone you use belong to? (Sample size=437)
Apple iPhone 35.9% Sony Xperia 14.2% Sharp AQUOS PHONE 13.0% Fujitsu ARROWS 6.4% Samsung Galaxy 5.7% NEC Casio Medias 4.6% HTC 4.3% Toshiba REGZA Phone 3.2% LG Optimus 1.4% P 1.1% Windows Phone 1.1% Panasonic ELUGA 0.5% RIM BlackBerry 0.0% Other 8.5% Sorry, I have no idea what a “P” is supposed to be!
Q2: What points are important to you when choosing a smartphone to buy? (Sample size=437, multiple answer)
Votes Percentage A design I like 237 54.2% Has lots of features 153 35.0% Easy to use 140 32.0% High quality display 109 24.9% Supports lots of apps, lots of attractive apps 102 23.3% Cheap handset price 79 18.1% High-speed data transmission 58 13.3% Recommended by friends, family 44 10.1% Other 42 9.6% When asked what they might buy as their next phone, 58.6% would stick with the same series, then next was 17.2% planning on an iPhone.
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I think it is the design of the phone that makes it so popular.