世論 What Japan Thinks

japan.internet.com recently reported on the 5th regular survey by goo Research into mobile phone, smartphone upgrades.

Demographics

Between the 27th and 31st of July 2012 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 1.0% in their teens, 12.7% in their twenties, 25.4% in their thirties, 31.6% in their forties, and 29.3% aged fifty or older.

I’m biased because I work there, but I hope in the next survey Panasonic will do better, not just because their new flagship ELUGA model is due to be released in Japan, but also this week there has been two interesting smartphone-related announcements, both of which I have an indirect relationship with. First is NFC-enabled fridges, etc, then there is the Japan release of a MirrorLink-ready phone (said ELUGA) and car navigation system.

Research results

Q1: Which mobile carrier are you with? (Sample size=1,000)

NTT docomo	46.4%
au from KDDI	27.3%
SoftBank	22.7%
Willcom	3.6%
E-Mobile	0.0%

Q2: When you upgrade your mobile phone, which kind of phone will you buy? (Sample size=1,000)

Have a feature phone, want to replace it with a feature phone	34.4%
Have a feature phone, want to replace it with a smartphone	30.3%
Have a feature phone, want to additionally buy a new smartphone	1.6%
Have a smartphone, want to replace it with a smartphone	29.2%
Have a smartphone, want to replace it with a feature phone	1.7%
Have a smartphone, want to additionally buy a feature phone	0.6%
Already have both a smartphone and a feature phone	2.2%

Q3: Which smartphone, mobile phone make are you currently most interested in? (Sample size=1,000)

Apple	16.5%
Sharp	11.7%
Sony Mobile	5.4%
Panasonic	4.7%
NEC Casio Mobile	4.6%
Fujitsu	4.5%
Samsung	4.4%
Toshiba	1.4%
Kyocera	1.0%
HTC	0.4%
LG	0.3%
Nokia	0.2%
Pantech	0.1%
Huawei	0.1%
Mitsubishi	0.0%
Motorola	0.0%
Japan Wireless	0.0%
Other	0.5%
Don’t know	44.2%