世論 What Japan Thinks

japan.internet.com recently reported the results of the fourth regular survey by goo Research into electronic books.

Demographics

Between the 2nd and 5th of July 2012 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.7% in their teens, 17.4% in their twenties, 21.6% in their thirties, 16.1% in their forties, and 28.1% aged fifty or older.

I meant to publish this much earlier, but thanks to my delay an interesting story has blown up regarding Rakuten’s kobo reader. My wife had been asking me if she should buy it, as she was being offered a good members-only price, and I was making positive sounds, but then Rakuten started deleting negative comments, and have now made a press release stating that it’s all fine, just people jumped the gun with the reviews, although to be honest I find that line difficult to believe.

Research results

Q1: Have you ever read an electronic novel, magazine? (Sample size=1,078)

Yes (to SQ1)	35.1%
No, but want to (to SQ1)	27.8%
No, and don’t want to	37.1%

Q1SQ1: Would you like to (have you) read an electronic novel, magazine on a dedicated terminal? (Sample size=678)

Yes (to SQ2)	9.6%
No	90.4%

Q1SQ2: Which dedicated terminals would you like to use, have you used? (Sample size=65, multiple answer)

Amazon Kindle	41.5%
Sony Reader	36.9%
Sharp Galapagos	27.7%
Panasonic UT-PB1	15.4%
KDDI biblio Leaf	7.7%
Barnes and Noble Nook	3.1%
iRiver Story HD	3.1%
Other	4.6%
None in particular	24.6%