世論 What Japan Thinks

With the London Olympics opening at the weekend, now is a good time to look at this survey from Macromill Research into said London Olympics.

Demographics

Over the 20th and 21st of June 2012 500 members of the Macromill monitor group completed a private online questionnaire. The sample was exactly 250:250 male to female, and 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.

I’ll probably watch nothing more than the highlight shows, myself, and perhaps the finals of the short-track athletics.

Looking at the list below, from what I know Kohei Uchimura should easily take gold in the men’s gymnastics, but Kosuke Kitajima is perhaps going to struggle to get gold. Koji Murofushi is over the hill, I think, but the women’s football team should get some colour of medal, although I suppose it depends on who they end up playing against in the knock-out stages.

Research results

Q1: Are you interested in the London Olympics? (Sample size=500)

Yes, interested	29.6%
Yes, interested a little	44.6%
No, not really interested	19.8%
No, not interested at all	6.0%

Q2: Do you want to watch the London Olympics? (Sample size=500)

Yes, want to	30.4%
Yes, perhaps want to watch	45.8%
No, perhaps don’t want to watch	16.8%
No, don’t want to watch at all	7.0%

Q3: How do you want to view, check info, etc on the London Olympics? (Sample size=500, multiple answer)

Watch it live on television at home	68.6%
Watch news programs	61.2%
Watch highlights on television	49.2%
View internet news, information on a computer	47.2%
Read a newspaper column	37.4%
Record live broadcasts and watch at home later	26.0%
View internet news, information on a smartphone, mobile phone	16.6%
Watch it live on television at a sports bar, public viewing, etc	7.6%
Read a sports newspaper	7.4%
Read a magazine	5.0%
Other	3.2%
Do nothing in particular	8.2%

Q4: What events at the London Olympics do you want to watch? (Sample size=500, multiple answer, top ten)

Rank	Event	Percentage
1	Swimming	59.0%
2	Football	56.2%
3	Track and field	47.8%
4	Gymnastics	44.0%
5	Marathon	39.6%
6	Volleyball	37.4%
7	Judo	35.2%
8	Opening ceremony	31.8%
9	Synchronised swimming	27.6%
10	Closing ceremony	21.4%

Q5: At what events at the London Olympics do you expect Japan to pick up a medal? (Sample size=500, multiple answer, top ten)

Rank	Event	Percentage
1	Swimming	64.2%
2	Judo	57.4%
3	Gymnastics	51.8%
4	Football	39.0%
5	Wrestling	37.2%
6	Marathon	33.6%
7	Track and field	24.0%
8	Synchronised swimming	18.8%
9	Volleyball	14.8%
10	Table tennis	10.8%

Q6: Which athlete, team do you want to support at the London Olympics? (Sample size=500, multiple answer, top ten)

Rank	Athlete, team	Percentage
1	Kosuke Kitajima (Men’s 100 and 200 metres breaststroke)	74.0%
2	Nadeshiko Japan (Women’s football team)	64.4%
3	Koji Murofushi (Men’s hammer)	59.6%
4	Kohei Uchimura (Men’s gymnastics)	59.2%
5	Men’s under-23 football team	50.8%
6	Saori Yoshida (Women’s 55 kg wrestling)	47.4%
7	Ryosuke Irie (Men’s 200 metres backstroke)	42.6%
8	Ai Fukuhara (Women’s table tennis)	41.0%
9	Rie Tanaka (Women’s gymnastics)	36.8%
10	Kyoko Hamaguchi (Women’s 72 kg wrestling)	36.6%

Q7: Which Japanese athlete, team at the London Olympics do you expect to pick up a medal of any colour? (Sample size=500, multiple answer, top ten)

Rank	Athlete, team	Percentage
1	Kosuke Kitajima (Men’s 100 and 200 metres breaststroke)	73.8%
2	Koji Murofushi (Men’s hammer)	61.0%
3	Kohei Uchimura (Men’s gymnastics)	57.8%
4	Nadeshiko Japan (Women’s football team)	53.8%
5	Saori Yoshida (Women’s 55 kg wrestling)	51.0%
6	Ryosuke Irie (Men’s 200 metres backstroke)	37.4%
7	Kaori Icho (Women’s 63 kg wrestling)	33.0%
8	Men’s gymnastics team	29.8%
9	Men’s under-23 football team	27.6%
10	Kyoko Hamaguchi (Women’s 72 kg wrestling)	22.8%

Q8: Which Japanese athlete, team at the London Olympics do you expect to pick up a gold medal? (Sample size=500, multiple answer, top ten)

Rank	Athlete, team	Percentage
1	Kosuke Kitajima (Men’s 100 and 200 metres breaststroke)	73.3%
2	Kohei Uchimura (Men’s gymnastics)	57.5%
3	Saori Yoshida (Women’s 55 kg wrestling)	46.9%
4	Koji Murofushi (Men’s hammer)	45.1%
5	Nadeshiko Japan (Women’s football team)	39.8%
6	Kaori Icho (Women’s 63 kg wrestling)	20.9%
7	Men’s gymnastics team	18.4%
8	Ryosuke Irie (Men’s 200 metres backstroke)	12.0%
9	Tomoko Fukumi (Women’s 48 kg judo)	12.0%
10	Men’s under-23 football team	11.0%