iPhone 4S satisfaction six months in
AdvertisementThe new-to-me survey marketing company IID (Interface In Design) Inc looked at the iPhone 4S, although the excerpt reported on by japan.internet.com focused more on comparing the two carriers offering the device, au and SoftBank.
Demographics
The only figures offered was that there were 1,000 users from each of the two carriers, au and SoftBank.
A few years ago SoftBank bought their mobile carrier from Vodafone; at that time the popular nickname for them was Borderfone (a pun that works better with Japanese pronunciation) due to the poor coverage area. Looking at the figures below, one can see that things still haven’t relatively improved for SoftBank! Indeed, looking at the data below, I can only presume that SoftBank users are cheapskates who are willing to put up with dodgy service just to save a little on their monthly bills, and of course get a free bicycle:
Research results
Q1A: How satisfied are you with your choice of carrier? (Sample size=450 au, 450 SoftBank)
au iPhone 4S, November 2011
Very satisfied 17.1% Somewhat satisfied 35.9% About average 39.9% Somewhat dissatisfied 3.0% Very dissatisfied 1.3% Don’t know 2.7% SoftBank iPhone 4S, November 2011
Very satisfied 13.2% Somewhat satisfied 35.3% About average 42.1% Somewhat dissatisfied 4.5% Very dissatisfied 1.7% Don’t know 3.1% Q1B: How satisfied are you with your choice of carrier? (Sample size=1,000 au, 1,000 SoftBank)
au iPhone 4S, May 2012
Very satisfied 22.1% Somewhat satisfied 38.7% About average 33.1% Somewhat dissatisfied 3.3% Very dissatisfied 1.3% Don’t know 1.5% SoftBank iPhone 4S, May 2012
Very satisfied 14.3% Somewhat satisfied 34.9% About average 42.3% Somewhat dissatisfied 5.1% Very dissatisfied 2.3% Don’t know 1.1% For the following data, the figures are the percentage who said they were very satisfied or somewhat satisfied with each of the items.
Q2: For each of the following headings, how satisfied are you with your iPhone 4S? (Sample size=1,000 au, 1,000 SoftBank, multiple answer)
au SoftBank Coverage area, infrequency of being out of range 62.0% 19.0% Ease of connecting to internet 55.8% 25.6% Internet speed 46.6% 28.8% Wi-fi service support (at home and outside) 37.3% 46.2% Monthly fees 20.6% 36.4% Handset price 19.8% 41.7% Ease of initial setup 16.9% 25.5% Sales staff manner, support 26.5% 31.9% Call centre support 14.3% 15.5% Carrier-supplied email, etc functions 20.4% 27.4% Sufficiency of handset functions 45.7% 48.6% For the following data too, the figures are the percentage who said they were very satisfied or somewhat satisfied with each of the items.
Q3: For each of the following headings, how satisfied are with the improvement from your previous carrier? (Sample size=various, multiple answer)
docomo->au
N=155SoftBank->au
N=99docomo->SoftBank
N=123au->SoftBank
N=49Coverage area, infrequency of being out of range 12.9% 80.8% 10.6% 10.2% Ease of connecting to internet 21.9% 69.7% 27.6% 30.6% Internet speed 34.2% 63.6% 34.1% 46.9% Monthly fees 30.3% 25.3% 50.4% 38.8% Handset price 28.4% 21.2% 48.8% 34.7%
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HMMM this seems like a skewed sample to me, to be taken with a shovel of salt. Especially the last question, the sample group sizes aren’t equal and the percentage shows “very satisfied or somewhat satisfied”?! So how is this useful?
The results seem more fitting an agenda, especially with the last bit of results; useless.
It would be more interesting to actually test each carrier with a blind group, and not let them know or allow them to access carrier information. I think that would lead to better and more realistic, un-biased results…just think of JAL and ANA fliers as an example.