世論 What Japan Thinks

In a survey from iResearch reported on by japan.internet.com into SNS usage there was the rather depressing to me result that young folk today are watching the television with one eye and their mobiles with the other, and rather than just yelling at the goggle box they are spewing their thoughts for all to see on Twitter.

Demographics

Between the 12th and 14th of June 2012 300 male and female members of the iResearch online monitor group aged between 20 and 39 who were also SNS users completed a private internet-based questionnaire. No further demographic breakdown was provided.

You may have noticed that this survey is for a change not from goo Research – after a couple of years I have finally found where japan.internet.com hid all their other survey data, so I hope I can have a more varied selection for you in the future!

Research results

Q1: Do you ever want to shout at, wisecrack at people on TV? (Sample size=300)

Usually	25.7%
Often	33.3%
Sometimes	29.0%
Never	12.0%

Q2: Do you ever actually shout at, wisecrack at people on TV? (Sample size=300)

Usually	20.5%
Often	32.6%
Sometimes	39.4%
Never	7.6%

Q3: Do you ever actually tweet wisecracks while watching TV? (Sample size=300)

Usually	9.7%
Often	14.3%
Sometimes	27.0%
Never	49.0%

Q4: What kinds of programs make you want to shout at, wisecrack at people on TV? (Sample size=300 (perhaps?), multiple answer)

Entertainment, celebrities	56.8%
Comedy, variety	55.3%
News headlines, lead stories	53.4%
Crimes	44.3%
Sport	32.2%
Drama	32.2%
Domestic news	26.5%
Music	20.1%
Movies	19.7%
Overseas news	17.0%
Financial	16.2%
IT, computer	9.1%
Other	0.8%