What Japanese do after they get a new boyfriend or girlfriend

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goo Ranking’s slightly sideways looks at love this week focuses on what people end up doing after they get a new boyfriend or girlfriend, for both women and men.

Demographics

Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I remember one of the dates I went on we did get a computer-generated love compatibility horoscope done, but it was completely unable to cope with foreign names. I cannot remember what we did, or even what the outcome of it was, but I do remember thinking that paying 1,000 yen for it was a rip-off!

Talking of love compatibility horoscopes, here’s one I prepared earlier:


Ranking results

Q: What do you end up doing when you get a new boyfriend? (Sample size=661, female)

Rank   Score
1 Read his emails over and over 100
2 Get a love compatibility horoscope done 82.0
3 Keep my mobile phone close to me every minute of the day 78.1
4 Make plans to manufacture opportunities to talk with him 64.6
5 Go and buy new clothes 62.6
6 Recall today’s conversations just before bedtime 58.2
7 When I have time to relax, let my imagination run wild and grin madly 46.8
8 Listen to love songs and end up in a romantic mood 45.4
9 Research his hobbies 41.6
10 Check with people around that he doesn’t already have a girlfriend 37.0
11 Consult on matters of love with friends 34.9
12 Buy the books, music he likes 32.4
13 Try out his surname to imagine my name after marriage 30.4
14 Start up the same hobbies as him 26.3
15 Change my hairstyle, get a haircut 21.9
16 Begin to like a celebrity he looks like 20.8
17 Loiter about around him 19.4
18 Check his Twitter feed 18.3
19 Start sighing frequently 13.5
20 View some internet love advice web sites 8.9

Q: What do you end up doing when you get a new girlfriend? (Sample size=431, male)

Rank   Score
1 Read her emails over and over 100
2 Make plans to manufacture opportunities to talk with her 83.6
3 Keep my mobile phone close to me every minute of the day 61.2
4 Research her hobbies 49.5
5 Get a love compatibility horoscope done 47.2
6 When I have time to relax, let my imagination run wild and grin madly 43.0
7 Recall today’s conversations just before bedtime 42.5
8 Go and buy new clothes 35.5
9 Buy the books, music she likes 27.6
10= Listen to love songs and end up in a romantic mood 26.2
10= Check with people around that she doesn’t already have a boyfriend 26.2
10= Start up the same hobbies as her 26.2
13 Begin to like a celebrity she looks like 19.6
14 Start sighing frequently 15.4
15 Check her Twitter feed 14.0
16 Consult on matters of love with friends 11.7
17 Try out her first name with my surname to imagine her name after marriage 11.2
18= Change my hairstyle, get a haircut 10.7
18= Be unable to relax when alone, but instead wander around my room 10.7
18= Loiter about around her 10.7
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1 Comment

  1. Steven said,
    June 11, 2012 @ 13:11

    I completely loathe any kind of horoscope/fortune telling– among them, the Japanese “love compatibility” test has got to be one of the worst. It’s a real shame to see it so high on these lists.

    It’s funny- the ideas of changing your phone-mail address when you end a relationship and the idea of getting a “love compatibility” test when you begin one helps to show how the Japanese have created a culture that likes to take your money after any and nearly every life event. (and it certainly doesn’t appear to be a modern aspect of the culture).

    They ought to tax “uranais” and put the extra money into educating their people how to not waste their time and money on those kinds of things. Or maybe that kind of thinking runs contrary to the exorbitant fees for things like “yakudoshi” protection-ceremonies.