Manga habits of the Japanese: part 2 of 2

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Do you read electronic manga? graph of japanese statisticsgoo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.

Demographics

Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.

I’ve heard a lot about One Piece being an excellent manga, and this survey again seems to back it up. One day I’ll have to try…

Research results

Q7: What genres of manga do you like? (Sample size=1,517, manga likers, multiple answer)

  Male
N=611
Female
N=906
Gag, comedy 30.3% 33.7%
Love story 11.1% 40.2%
Fantasy 26.8% 21.9%
Sports 35.7% 15.6%
Girls’ manga 2.6% 34.0%
Battle, fighting 30.6% 14.3%
Human drama 17.3% 19.8%
School, college 12.6% 18.4%
Suspense, mystery 11.3% 16.2%
Science Fiction 20.3% 8.4%
History 11.1% 8.6%
Adult-oriented 7.2% 2.4%
Boys Love 0.5% 6.4%
Business 6.7% 1.7%
Horror 2.3% 4.4%
Other 2.6% 1.0%
None in particular 5.4% 3.4%

Q8: What are your favourite manga? (Sample size=1,517, people with favourite manga, up to 5 answers)

Rank All
N=1,390
Votes Male
N=542
Votes Female
N=848
Votes
1 One Piece 352 One Piece 139 One Piece 213
2 Slam Dunk 136 Dragon Ball 74 Slam Dunk 81
3 Dragon Ball 116 Slam Dunk 55 Kimi ni Todoke 62
4 Naruto 100 Naruto 53 Nana 58
5 Hunter x Hunter 80 Hunter x Hunter 35 Detective Conan 56
6 Detective Conan 79 Kochi-kame 33 Naruto 47
7 Kimi ni Todoke 68 Hajime no Ippo 29 Gin Tama 47
8 Gin Tama 64 Bleach 26 Hunter x Hunter 45
9 Nana 60 Detective Conan 23 Hana yori Dango 44
10 Full Metal Alchemist 54 Full Metal Alchemist 21 Dragon Ball 42
11 Bleach 47 Berserk 20 Bokura ga Ita 35
12 Hana yori Dango 44 Hokuto no Ken 20 Full Metal Alchemist 33
13 Kochi-kame 38 Doraemon 20 Nodame Cantabile 32
14= Bokura ga Ita 35 JoJo no Kimyo na Boken 20 Tennis no Oji-sama 24
14= Nodame Cantabile 35 Gantz 18 Glass no Kamen 23
16= Touch 33 Gin Tama 17 Uchu Kyodai 23
16= Doraemon 33 Kinnikuman 17 Tenshi Nankajanai 22
18= Uchu Kyodai 32 K-on! 15 Natsume Yujin Cho 21
18= JoJo no Kimyo na Boken 32 Ruroni Kenshin 15 Bleach 21
18= Hajime no Ippo 32 Shima Kosaku Series 14 Touch 21

Q8A: Who are your favourite manga characters? (Sample size=465, males with favourite characters, up to 5 answers)

Rank Male
N=465
Votes
1 Monkey D. Luffy (One Piece) 58
2 Son Goku (Dragon Ball) 55
3 Roronoa Zoro (One Piece) 40
4 Sakuragi Hanamichi (Slam Dunk) 26
5 Tony Tony Chopper (One Piece) 24
6 Usumaki Naruto (Naruto) 21
7 Ryotsu Kankichi (Kochi-kame) 19
8 Doraemon (Doraemon) 18
9 Kenshiro (Hokuto no Ken) 16
10 Sanji (One Piece) 12
11 Edogawa Conan (Detective Conan) 11
12= Killua Zoldyck (Hunter x Hunter) 10
12= Edward Elric (Full Metal Alchemist) 10

Q8B: Who are your favourite manga characters? (Sample size=710, females with favourite characters, up to 5 answers)

Rank Female
N=710
Votes
1 Monkey D. Luffy (One Piece) 82
2 Roronoa Zoro (One Piece) 53
3 Tony Tony Chopper (One Piece) 43
4 Sakuragi Hanamichi (Slam Dunk) 35
5 Sakata Gintoki (Gin Tama) 33
6 Sanji (One Piece) 29
7 Edogawa Conan (Detective Conan) 28
8 Doraemon (Doraemon) 21
9 Son Goku (Dragon Ball) 20
10= Kazehaya Shota (Kimi ni Todoke) 19
10= Mitsui Hisashi (Slam Dunk) 19
12 Noda Megumi (Nodame Cantabile) 18
13 Killua Zoldyck (Hunter x Hunter) 16
13= Usumaki Naruto (Naruto) 16
15 Komatsu Nana (Nana) 15

Q9: What manga has left a particular impression on you? (Sample size=401, those giving valid answer)

Rank Title
1 One Piece
2 Slam Dunk
3 Naruto
4 Hokuto no Ken
5 Gin Tama

Q10: What well-known dialogue left an impression on you? (Sample size=521, those giving valid answer)

Rank Dialog Title Character
1 If you give up, the game is already over. Slam Dunk Coach Anzai
2 You are already dead. Hokuto no Ken Kenshiro
3 I’ll be the pirate king! One Piece Monkey D. Luffy
4 I want to play basketball. Slam Dunk Mitsui Hisashi
5 One truth prevails! Detective Conan Edogawa Conan

Q11: Do you read electronic manga? (Sample size=1,939)

  Yes, paid Yes, free Have tried No
All 5.6% 11.9% 32.2% 50.3%
Male 15-19
N=131
5.3% 18.3% 37.4% 38.9%
Male 20-24
N=118
2.5% 16.9% 28.0% 52.5%
Male 25-29
N=90
8.9% 11.1% 33.3% 46.7%
Male 30-34
N=110
4.5% 12.7% 35.5% 47.3%
Male 35-39
N=132
4.5% 15.9% 24.2% 55.3%
Male 40-44
N=177
4.0% 10.2% 31.1% 54.8%
Female 15-19
N=194
2.6% 12.4% 43.3% 41.8%
Female 20-24
N=201
8.0% 16.4% 35.8% 39.8%
Female 25-29
N=231
7.4% 11.7% 38.5% 42.4%
Female 30-34
N=215
6.0% 9.3% 28.8% 55.8%
Female 35-39
N=188
5.3% 7.4% 24.5% 62.8%
Female 40-44
N=152
7.9% 3.9% 21.7% 66.4%


Q11SQ: Would you like to read paid-for electronic manga in the future? (Sample size=1,830, non-readers from Q11)

  Yes No
All 13.7% 86.3%
Male 15-19
N=131
12.9% 87.1%
Male 20-24
N=118
7.0% 93.0%
Male 25-29
N=90
22.0% 78.0%
Male 30-34
N=110
24.8% 75.2%
Male 35-39
N=132
16.7% 83.3%
Male 40-44
N=177
18.2% 81.8%
Female 15-19
N=194
6.9% 93.1%
Female 20-24
N=201
10.3% 89.7%
Female 25-29
N=231
15.9% 84.1%
Female 30-34
N=215
15.3% 84.7%
Female 35-39
N=188
11.2% 88.8%
Female 40-44
N=152
9.3% 90.7%

Q12: If you could get electronic versions of manga magazines regularly delivered to you, would you want use such a service? (Sample size=1,939)

  Definitely (to SQ) Depends (to SQ) No
All 6.0% 15.7% 78.3%
Regular manga magazine readers
N=603
12.1% 23.1% 64.8%
Manga purchasers
N=1,517
7.3% 18.1% 74.6%
Readers of paid electronic manga
N=109
20.2% 28.4% 51.4%
Not current manga magazine readers
N=1,336
3.3% 12.4% 84.4%


Q12SQ: Why might you want use such a service? (Sample size=421, multiple answer)

Can easily read manga whereever and whenever I want 51.3%
It’s a problem to dispose of manga magazines after I finish reading them 40.1%
It’s a bother to carry manga magazines with me 26.8%
I want to use it on a smartphone, tablet, etc 17.3%
I think printed magazines are a waste of resources 15.7%
I can read just the strips I want to read 11.9%
It can be delivered simultaneously all over the country on the publication day 6.7%
Other 3.8%
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2 comments »

  1. June 7, 2012 @ 15:26

    Very interesting survey. But I found something strange: only 14/3% of the girls prefer to read battle manga, and yet the highest ranking series, highest ranking phrase and highest ranking character among girls are all One Piece (a battle manga).

    I don’t get the “It’s a problem to dispose of manga magazines after I finish reading them” either. I mean, just tie it up and put it in the newspaper garbage spot. What’s so hard about that?

  2. ... said,
    June 8, 2012 @ 20:55

    Well, One Piece really isn’t just a battle manga by a long shot, there’s lots of different aspects to it.

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11 Trackbacks \ Pings »

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