Manga habits of the Japanese: part 1 of 2

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Do you like manga? graph of japanese statisticsgoo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.

Demographics

Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.

I would have to say I’m on the fence about manga. I’ve read a few here and there, mostly of the illustrated essay type, and I’ve enjoyed them all, but I don’t go and hunt them out. I’ve tried reading some of my wife’s ordinary manga books, but the genres don’t appeal to me, and I cannot read them fast enough so it always feels like an unrewarding chore.

Research results

Q1: Do you like manga? (Sample size=1,939)

  Love it Like it Neither like or dislike Dislike it
All 32.7% 41.7% 19.1% 6.4%
Male 15-19
N=131
33.6% 41.2% 16.0% 9.2%
Male 20-24
N=118
41.5% 42.4% 11.0% 5.1%
Male 25-29
N=90
42.2% 35.6% 17.8% 4.4%
Male 30-34
N=110
35.5% 40.9% 18.2% 5.5%
Male 35-39
N=132
33.3% 46.2% 13.6% 6.8%
Male 40-44
N=177
23.2% 43.5 7.7% 5.6%
Female 15-19
N=194
43.8% 31.4% 18.6% 6.2%
Female 20-24
N=201
46.3% 34.3% 12.4% 7.0%
Female 25-29
N=231
35.9% 42.9% 13.9% 7.4%
Female 30-34
N=215
25.6% 47.4% 21.9% 5.1%
Female 35-39
N=188
21.3% 44.7% 25.5% 8.5%
Female 40-44
N=152
15.8% 48.7% 30.3% 5.3%

Q2: Do you normally read manga? (Sample size=1,939)

  Often read Sometimes read Never read
All 30.7% 47,5% 21.8%
Male 15-19
N=131
37.4% 43.5% 19.1%
Male 20-24
N=118
39.8% 47.5% 12.7%
Male 25-29
N=90
46.7% 37.8% 15.6%
Male 30-34
N=110
35.5% 45.5% 19.1%
Male 35-39
N=132
34.8% 45.5% 19.7%
Male 40-44
N=177
23.7% 50.3% 26.0%
Female 15-19
N=194
36.6% 44.8% 18.6%
Female 20-24
N=201
44.8% 36.8% 18.4%
Female 25-29
N=231
29.4% 54.1% 16.5%
Female 30-34
N=215
18.6% 53.5% 27.9%
Female 35-39
N=188
18.1% 51.1% 30.9%
Female 40-44
N=152
18.4% 51.3% 30.3%

Q3: Do you buy manga magazines, weeklies to read? (Sample size=1,939)

Yes, buy and read 24.7%
Read, but don’t buy 6.4%
Don’t buy manga magazines, weeklies 68.9%

The next question was for people who regularly read manga magazines, although the figures for reading frequency were not reported.

Q4: Which manga magazines, weeklies do you regularly read? (Sample size=603, regular magazine readers)

  Male
N=332
Female
N=271
Weekly Shonen Jump 66.0% 55.7%
Weekly Shonen Magazine 44.6% 15.5%
Weekly Shonen Sunday 29.8% 16.2%
Weekly Young Jump 27.4% 5.9%
Young Magazine 25.0% 7.4%
Morning 17.2% 8.1%
Monthly Shonen Magazine 15.4% 4.1%
Weekly Shonen Champion 16.9% 1.8%
Big Comic Spirits 12.0% 3.3%
Big Comic Original 8.4% 3.3%
Big Comic 7.8% 1.1%
Evening 6.3% 2.6%
Bessatsu (Supplement) Margaret 0.9% 17.7%
Hana to Yume (Flowers and Dreams) 0.3% 13.3%
Cookie 0.3% 8.5%
LaLa 0.0% 8.5%
Ribon 0.3% 7.4%
Shojo Comic 0.0% 7.7%
Kiss 0.0% 7.0%
BE.LOVE 0.0% 5.5%
Deluxe Margaret 0.0% 4.8%
The Margaret 0.0% 4.8%
Chorus 0.0% 4.4%
Other 25.5% 19.9%

The next questions were for people who regularly buy manga magazines, although the figures for buying frequency were not reported. I also don’t know why this question was asked of buyers, not readers.

Q5: Where do you read manga magazines, weeklies? (Sample size=478, magazine purchasers)

  Male
N=260
Female
N=218
Commuting to school, work 25.8% 8.3%
Lunch, other break times 23.8% 12.8%
When I have free time when out 20.0% 8.7%
When lazing about at home 63.8% 87.2%
In the bath 1.9% 7.8%
Before sleeping 11.9% 22.9%
Other 0.4% 0.0%

Q6: What do you do with manga magazines, weeklies after you read them? (Sample size=478, magazine purchasers)

  Male
N=260
Female
N=218
Soon throw them away 16.9% 9.2%
Keep them for a while, then throw them away 58.8% 64.7%
Give, lend them to people 13.8% 11.9%
Pull out the bits I live, then throw the rest away 4.6% 13.8%
Keep almost all of them 12.7% 10.1%
Other 0.8% 0.9%
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