Manga habits of the Japanese: part 1 of 2

Advertisement

Do you like manga? graph of japanese statisticsgoo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.

Demographics

Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.

I would have to say I’m on the fence about manga. I’ve read a few here and there, mostly of the illustrated essay type, and I’ve enjoyed them all, but I don’t go and hunt them out. I’ve tried reading some of my wife’s ordinary manga books, but the genres don’t appeal to me, and I cannot read them fast enough so it always feels like an unrewarding chore.

Research results

Q1: Do you like manga? (Sample size=1,939)

 Love itLike itNeither like or dislikeDislike it
All32.7%41.7%19.1%6.4%
Male 15-19
N=131
33.6%41.2%16.0%9.2%
Male 20-24
N=118
41.5%42.4%11.0%5.1%
Male 25-29
N=90
42.2%35.6%17.8%4.4%
Male 30-34
N=110
35.5%40.9%18.2%5.5%
Male 35-39
N=132
33.3%46.2%13.6%6.8%
Male 40-44
N=177
23.2%43.57.7%5.6%
Female 15-19
N=194
43.8%31.4%18.6%6.2%
Female 20-24
N=201
46.3%34.3%12.4%7.0%
Female 25-29
N=231
35.9%42.9%13.9%7.4%
Female 30-34
N=215
25.6%47.4%21.9%5.1%
Female 35-39
N=188
21.3%44.7%25.5%8.5%
Female 40-44
N=152
15.8%48.7%30.3%5.3%

Q2: Do you normally read manga? (Sample size=1,939)

 Often readSometimes readNever read
All30.7%47,5%21.8%
Male 15-19
N=131
37.4%43.5%19.1%
Male 20-24
N=118
39.8%47.5%12.7%
Male 25-29
N=90
46.7%37.8%15.6%
Male 30-34
N=110
35.5%45.5%19.1%
Male 35-39
N=132
34.8%45.5%19.7%
Male 40-44
N=177
23.7%50.3%26.0%
Female 15-19
N=194
36.6%44.8%18.6%
Female 20-24
N=201
44.8%36.8%18.4%
Female 25-29
N=231
29.4%54.1%16.5%
Female 30-34
N=215
18.6%53.5%27.9%
Female 35-39
N=188
18.1%51.1%30.9%
Female 40-44
N=152
18.4%51.3%30.3%

Q3: Do you buy manga magazines, weeklies to read? (Sample size=1,939)

Yes, buy and read24.7%
Read, but don’t buy6.4%
Don’t buy manga magazines, weeklies68.9%

The next question was for people who regularly read manga magazines, although the figures for reading frequency were not reported.

Q4: Which manga magazines, weeklies do you regularly read? (Sample size=603, regular magazine readers)

 Male
N=332
Female
N=271
Weekly Shonen Jump66.0%55.7%
Weekly Shonen Magazine44.6%15.5%
Weekly Shonen Sunday29.8%16.2%
Weekly Young Jump27.4%5.9%
Young Magazine25.0%7.4%
Morning17.2%8.1%
Monthly Shonen Magazine15.4%4.1%
Weekly Shonen Champion16.9%1.8%
Big Comic Spirits12.0%3.3%
Big Comic Original8.4%3.3%
Big Comic7.8%1.1%
Evening6.3%2.6%
Bessatsu (Supplement) Margaret0.9%17.7%
Hana to Yume (Flowers and Dreams)0.3%13.3%
Cookie0.3%8.5%
LaLa0.0%8.5%
Ribon0.3%7.4%
Shojo Comic0.0%7.7%
Kiss0.0%7.0%
BE.LOVE0.0%5.5%
Deluxe Margaret0.0%4.8%
The Margaret0.0%4.8%
Chorus0.0%4.4%
Other25.5%19.9%

The next questions were for people who regularly buy manga magazines, although the figures for buying frequency were not reported. I also don’t know why this question was asked of buyers, not readers.

Q5: Where do you read manga magazines, weeklies? (Sample size=478, magazine purchasers)

 Male
N=260
Female
N=218
Commuting to school, work25.8%8.3%
Lunch, other break times23.8%12.8%
When I have free time when out20.0%8.7%
When lazing about at home63.8%87.2%
In the bath1.9%7.8%
Before sleeping11.9%22.9%
Other0.4%0.0%

Q6: What do you do with manga magazines, weeklies after you read them? (Sample size=478, magazine purchasers)

 Male
N=260
Female
N=218
Soon throw them away16.9%9.2%
Keep them for a while, then throw them away58.8%64.7%
Give, lend them to people13.8%11.9%
Pull out the bits I live, then throw the rest away4.6%13.8%
Keep almost all of them12.7%10.1%
Other0.8%0.9%
Read more on: ,,

Custom Search

Leave a Comment

 

5 Trackbacks \ Pings »

  1. June 7, 2012 @ 14:43

    […] goo Research recently released a wonderfully detailed survey into manga ( comics), from which I learnt quite a lot. I hope you enjoy it as much as.whatjapanthinks.com/…/manga-habits-of-the-japanese-part-1-… […]

  2. June 15, 2012 @ 20:15

    […] see more, head on over to 世論What Japan Thinks to see the full results of the survey in English (Part 1/Part […]

  3. June 16, 2012 @ 09:40

    […] see more, conduct on over to 世論What Japan Thinks to see a full formula of a consult in English (Part 1/Part […]

  4. June 20, 2012 @ 04:33

    […] deux parties, concerne les habitudes de ces derniers par sexe et tranche d’âge. Elle est à lire ici et là. La seconde, relayée par Mangavore, concerne le fameux Weekly Shônen Jump pour lequel un […]

  5. June 22, 2012 @ 02:21

    […] vidas de otakus e leiam One Piece, por gentileza. Para mais informações dessa pesquisa, vejam aqui e […]