世論 What Japan Thinks

japan.internet.com recently reported on a survey by goo Research into mobile shopping site usage, their fourth regular look at this topic.

Demographics

Between the 21st and 24th of May 2012 1,089 members of the goo Research mobile monitor group completed a private mobile internet-based questionnaire. 61.0% of the sample were female, 2.7% in their teens, 27.5% in their twenties, 35.4% in their thirties, 23.9% in their forties, and 10.7% aged fifty or older.

I’ve bought exactly one thing online, an Android app on special offer at 40 yen. I needed to register my credit card with Google Wallet, but I did that through a PC as I would be more sure of the security there.

Research results

Q1: Do you do online shopping from your mobile phone, smartphone? (Sample size=1,089)

Yes, frequently (to SQ1)	12.9%
Yes, sometimes (to SQ1)	27.3%
Yes, just once or twice (to SQ1)	22.8%
No, but visited online shops	18.7%
No, and never visited online shops	18.4%

Q1SQ1: Do you have any dissatisfactions with mobile shopping sites you normally use? (Sample size=685)

Yes (to SQ2)	23.4%
No	76.6%

Q1SQ2: What dissatisfactions do you have with mobile shopping sites you normally use? (Sample size=179, multiple answer)

	This survey	Last survey 20-23 Feb 2012
Difficult to search for products	60.6%	62.6%
Not enough images	41.3%	51.4%
Slow to load pages	32.5%	31.3%
Worries about security	24.4%	23.5%
Few items for sale	17.5%	12.3%
Difficult to understand how to use the site	10.0%	9.5%
Insufficient personalisation features	6.9%	10.1%
Difficult to understand how to buy stuff	5.6%	8.9%
Other	16.3%	15.6%