世論 What Japan Thinks

japan.internet.com recently published the results of a survey by goo Research into matriculation gifts,

Demographics

Over the 8th and 9th of May 2012 1,062 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 17.7% in their twenties, 21.7% in their thirties, 16.3% in their forties, 16.0% in their fifties, and 12.1% aged sixty or older.

I don’t think I ever got such a present myself, and I do find the whole concept of getting money for starting work rather odd!

Research results

Q1: Do you have anyone that you will give or have already given an entering school, entering the workforce, etc present to this spring? (Sample size=1,062)

Yes (to SQ1)	30.2%
No	69.8%

Q1SQ1: For which events will you give or have you already given a present to this spring? (Sample size=321, multiple answer)

	Votes	Percentage
Entering elementary school	95	29.6%
Entering middle school	70	21.8%
Entering high school	88	27.4%
Entering university, college (to SQ2)	65	20.2%
Entering work	57	17.8%

For children entering primary education, almost half (47 from 95) gave cash, then 21 people gave stationary goods, 17 people a book token, 16 people a school bag, and so on.

For children entering secondary education, tops was cash or book tokens, although mobile phones and smartphones also features.

Q1SQ2: What will you give or have you already given as a present for entering univeristy, college? (Sample size=65, multiple answer)

	Votes	Percentage
Cash	41	63.1%
Book token	11	16.9%
Notebook computer	10	15.4%
Smartphone	5	7.7%
Books	5	7.7%
Watch, alarm clock, etc	3	4.6%
Standard mobile phone	2	3.1%
Desktop computer	2	3.1%
Games console, game software	1	1.5%
Ball pen, propelling pencil, etc	1	1.5%
Fountain pen	1	1.5%
Netbook	0	0.0%
Other	7	10.8%

For entering the workforce, cash was again the most popular.