世論 What Japan Thinks

This is the rather disappointing (from my point of view) results from a recent survey by goo Research, their third regular survey into internet advertising, reported on by japan.internet.com.

Demographics

Between the 23rd and 27th of March 2012 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 27.8% aged fifty or older. As a short aside, I never understand why half the goo Research demographics report the over fifties and over sixties separately, while the other half, such as this survey, report them together. The other demographic figures are very similar in every non-mobile-targeted survey, so I think one can safely assume that there about 15% in their fifties and 12% aged sixty or over in today’s sample.

Recently my advertising return has been remarkably low for AdSense – all of number of clicks, revenue per click, and CPM rates have some days been so low that it feels like I must be running some utterly inappropriate advertising. Have any of my readers noticed strange or even no adverts appearing?

Research results

Q1: Have you ever seen contextual advertisements in news articles, blogs, etc? (Sample size=1,078)

Yes (to SQs)	41.7%
No	30.9%
Don’t know	27.4%

Q1SQ1: How often do you notice these contextual advertisements? (Sample size=450)

Frequently	16.7%
Quite often	43.3%
Occasionally	33.3%
Almost never	6.7%

Q1SQ2: Do you think these contextual advertisements are useful? (Sample size=450)

Very useful	4.7%
Useful	15.8%
To some degree useful	38.4%
Would rather they weren’t there	12.4%
Don’t care about whether they are there or not	28.7%